NEW YORK, January 13, 2011 – The Direct Marketing Club of New York (www.dmcny.org) announced today that it has named six new members to its Board of Directors, representing diverse areas of the direct marketing field. Altogether, the Board includes 18 professionals, led currently by Pegg Nadler, President of Pegg Nadler Associates.
The new members of the Board, most of whom are appointed to serve a three-year term (2011 through 2013), include: Lori Collins, Corporate Vice President, Focus USA; Scott Ellis, Chief Executive, Rocketseed; Rick Kirshberg, Partner, Early AM Digital; Jeff Kobil, Co-Founder, LDS Group, Inc.; Peter Malamas, Business Development Manager, eWay Direct; and Tricia Reyes, Associate Director of Fundraising, Consumers Union. Kirschberg and Malamas will serve one-year terms, filling the remainder of previously open positions.
“We maintain a very active Board, so we are pleased to have these experienced team leaders joining our organization’s leadership,” said DMCNY Club President Pegg Nadler. “Marketing practice is increasingly digital and multi-channel, with direct’s accountability and measurability setting the pace. Each of these individuals is an innovator in their own practice of direct marketing, and their energy and insight will benefit our membership as we increase the focus on digital and integrated marketing in our programming and networking activities.”
Professional details regarding each of the new Board members follows:
Lori Collins, Corporate Vice President, has been with Focus USA, a leading list management and analytical solutions company for more than 10 years. She oversees the Business Development Group for online and offline data sales, and analytical products and is also responsible for identifying and implementing new and timely data products and services. She spent 10 years on active duty in the United States Air Force before starting her career as a list broker in 1995. Lori’s previous positions include Director, List and Data, at Harte-Hanks and Media Director at CPS Direct.
Scott Ellis joined Rocketseed in 2008 having worked in sales, marketing and business development for over 10 years across the technology, hospitality, sports and leisure sectors. Prior to Rocketseed, Scott was Sales & Marketing Director at Goodform Ltd, a specialist sales, marketing and CRM consultancy. Prior to Goodform Scott was Marketing Director for London, at Hilton Hotels Corporation, where he gained extensive knowledge of digital, channel, and search engine, marketing. A graduate of Warwick University (United Kingdom), Scott is a former professional athlete, who represented Worcestershire County Cricket Club, one of 18 professional cricket teams in the UK.
Rich Kirshberg is Partner at Early AM Digital and is a proven Direct Marketing professional. His track record of developing new products from inception to rollout has resulted in substantial revenue growth. As a leader with over 20 years experience at companies including Citigroup, JP Morgan Chase, Columbia House, Digitas, and Affinion, Rich has produced creative and branding breakthroughs in marketing materials that are innovative, relevant, and impactful. Rich is an active member of both the Direct Marketing Club of New York and the American Marketing Association.
Jeff Kobil is Co-Founder of LDSGroup, Inc. Previously, Jeff was a Vice President with MKTG Services, a company which had acquired his former employer, Stevens-Knox & Associates. Prior to that, he was a principal with The Kleid Company, Inc. He has more than 20 years of list and data marketing experience and has worked with a variety of clients in publishing, catalog marketing, and financial services. Jeff has served as Chairman of the Direct Marketing Association's List & Database Council, and is currently a member of the DMA’s List Leader Group and part of the planning committee for DMA's Data Innovators Group Fast Forward dinner series.
Peter Malamas is Business Development and Interactive Partnerships Manager at eWayDirect. Peter’s focus has been in online solutions that facilitate connections between companies and their prospects, customers, and prospective employees. He has managed business units and held product management and sales roles as VP Sales & Product Management at Executive Tracker, founder of Tactical Business Concepts, LLC and President at idEXEC, an infoGroup company. Peter also serves on the Board of Directors for Habitat for Humanity of Bergen County.
Tricia Reyes is Associate Director of Fundraising at Consumers Union where she is responsible for raising $10 million annually through acquisition, renewal and retention using direct marketing, email marketing and multi-channel marketing strategies. She serves as Development liaison to the magazine acquisition marketing and database management departments to help build and foster productive and lucrative relationships. Previously Tricia was Associate Vice President of New Initiatives at Covenant House, Director of Direct Marketing & Operations at Lighthouse International, and Associate Director of Mid-Level & Special Membership Programs at Thirteen, WNET.
The candidates were selected for the DMCNY Board following a nominations process led by Reggie Brady, President, Reggie Brady Marketing Solutions. A full list of current DMCNY Board members is posted at email@example.com