CYNDI LEE
Specialists Marketing Services
201-865-5800 x2203

Cyndi is a 27 year veteran of the direct marketing industry. She spent 16 years at Direct Media Inc. working with some of the top publishers in the business.   She then moved to the DMI/Acxiom’s London office to integrate the systems with the U.S. and implemented sales techniques and strategies.  After 2001, she joined American List Counsel and then RMI Direct Marketing, developing a blue chip portfolio with some of the most prestigious publishers, consumer catalogs and non-profit clients. In 2011, she joined Specialists Marketing Services as Sr. Vice President. Cyndi currently sits on the DMCNY board; and has volunteered on the planning committee for the DMA Nonprofit Federation conference in NYC.

PAM HAAS
Lyris
516-368-4607

Pam Haas over 21 years of Direct Marketing experience. Pam is currently Director, Eastern Region at Lyris, Inc. Prior to joining Lyris, Inc. She held a position at Epsilon at before that she was VP, Channel Sales at Goodmail Systems. Prior to that she was VP of Sales at Alliant and served at Equifax Marketing Services as the Director of Broker Sales. She has also been a Senior Director at Bigfoot Interactive, an email marketing solutions provider and headed up sales at Naviant Marketing Solutions. Her career began with Venture Direct as an entry level sales person and rose to become a Group Director, managing 4 divisions of a multi media sales organization.

2nd VP

JEFF KOBIL
LDSGroup Inc.
646-390-5701

Co-CEO. Prior to co-founding LDSGroup, Inc., Jeff was a Vice President with MKTG Services, a company which had acquired his former employer, Stevens-Knox & Associates. Prior to that, he was a principal with The Kleid Company, Inc. He has over 20 years of list and data marketing experience and has worked with a variety of clients in publishing, catalog marketing, and financial services. Jeff has served as Chairman of the DMA's List & Database Council and has spoken at numerous industry events including Direct marketing Days in New York, the DMA's Fall Conference, SIPA (Specialized Information Publisher’s Association) and List Vision. He is currently a member of the DMA’s List Leader Group and part of the planning committee for the DMA's Data Innovators Group Fast Forward dinner series.

ARTHUR BLUMENFIELD
BMI Fulfillment Services
Director
203-546-5584

Director, BMI Fulfillment Services is a pioneer in the use of computers for business applications. He began using computers in 1954 at the Standard Oil Company of N.J. (now Exxon). His DM career started in 1963 when he developed new techniques for identifying duplicates on mailing lists. He was one of the directors of Direct Marketing Days in New York. He has been a member of the Direct Marketing Club of New York since 1980 and Arthur was honored with a Silver Apple award in 1994. He is currently the owner of BMI Fulfillment Services, Norwalk, CT.

Secretary
REGINA BRADY
Reggie Brady Marketing Solutions
203-838-8138

President, Reggie Brady Marketing Solutions, is a noted direct marketing consultant and Internet industry pioneer with experience on both the client side and the service side. She develops well-planned and executed approaches that promote synergy across traditional and Web-based advertising, promotions and direct marketing channels and helps many companies as they focus their business strategies on maximizing online success.Reggie received the Silver Apple award in 2002.

Past President

PEGG NADLER
Pegg Nadler Associates, Inc.
212-861-0846

Pegg Nadler operates Pegg Nadler Associates, Inc. providing direct marketing, database marketing and business development services to media, publishing, retail and nonprofits clients. Previously Pegg directed database operations at Hachette Filipacchi Media US, Consumers Union, Phillips Publishing, and Smithsonian Institution. She headed marketing operations at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books. Pegg serves on the DMA Ethics Policy Committee, Annual Planning Advisory Council and Innovation Awards Judging Committee. She is a past DMA Nonprofit Federation Advisory Council Chair. In 2009, Pegg was named “Direct Marketer of the Year” by Target Marketing magazine.

DANIELLE BROOKS
Data Management Inc.
212-337-0732

Danielle Brooks is Business Dev. Director for NC-based Data Management, Inc. which provides state-of-the-art hosted CRM and data processing solutions. Her 25 years in direct marketing include working with Wiland Services, the Polk Company, and Trans Union’s Performance Data Division. She has served on the board of Women in Direct Marketing, International (WDMI) in various positions including Treasurer and President. She is a member of the Association of Fundraising Professionals; the MFSA; the Philadelphia DMA; the Swiss Society of NY; and the Direct Marketing Fundraiser's Association.

LORI COLLINS
Focus USA
603-635-1842

Corporate Vice President, has been with Focus USA, a leading list management and analytical solutions company for over 10 years.  She oversees the Business Development Group for online and offline data sales, and analytical products and is also responsible for identifying and implementing new and timely data products and services.  She spent 10 years on active duty in the United States Air Force before starting her career as a list broker in 1995.  Lori previous positions include Director, List and Data at Harte Hanks and Media Director at CPS Direct. 

SARA EZRIN
Experian - Cheetahmail
212-863-4615

Sara Ezrin As Senior Director on the Strategic Services team at Experian CheetahMail, Sara supports both staff and clients in their efforts to effectively leverage data and technologies to develop custom integrated marketing programs for leading brands. Sara has more than twelve years experience in digital marketing and has worked across verticals with major brand names such as JCPenney, 1-800-FLOWERS Brands, J. Crew, Crain Communications, Pitney Bowes, and Hilton Hotels.

MATT FRATTURA
Paradysz
212-387-0300

Matt Frattura is Director, Client Services, at Paradysz, a leading marketing services agency. In his current role, he’s devoted to devising strategies that optimize and develop clients’ customer bases. Matt holds fourteen years of direct marketing experience, and has spent the last eight years with Paradysz providing marketing solutions to esteemed organizations such as National Wildlife Federation, Dow Jones, and Mayo Clinic. His career began in list management at Direct Media, Inc., followed by tenures with list brokerage firms Mokrynski & Associates and Conrad Direct, where he honed his direct marketing skills. Matt resides on Long Island.

RITA GANTT
Media One, LLC.
203-226-6757

Rita Gantt has worked in the marketing services space for seventeen years, and has a wealth of experience in all aspects of the industry including client side, agency side and as a strategic sales consultant.  Rita’s various endeavors include work with the private and non-profit sectors, helping to grow their business using unique data, analytics and database platforms.
Rita began her business development career at Experian and went onto manage the Experian account for Alterian while working for the software company.  While at Merkle, Rita spearheaded the launch of the catalog industry solutions for the organization resulting in the addition of multiple titles to their portfolio.  Rita continues to pursue growth opportunities within the catalog/retail and financial services sectors as a specialist consultant with Media One LLC.

RICH KIRSHBERG
RK Interactive
917-572-5644

Rich Kirshberg is Partner at Early AM Digital and is a proven Direct Marketing professional. His track record of developing new products from inception to rollout has resulted in substantial revenue growth. As a leader with over 20 years experience at companies including Citigroup, JP Morgan Chase, Columbia House, Digitas, and Affinion, Rich has produced creative and branding breakthroughs in marketing materials that are innovative, relevant, and impactful. Rich is an active member of both the Direct Marketing Club of New York and the American Marketing Association. He holds an MBA from Fordham University and earned a Bachelor of Arts degree from Rutgers University.

KIRK KOZAK
Zeta Interactive
646-834-9400

Kirk Kozak launched his interactive marketing career as a principle with a San Francisco based, boutique sized Web design firm paper (media) in 1998. Kirk joined email marketing pioneer Bigfoot Interactive. His sales leadership contributed to the acquisition of the ESP by Alliance Data Systems database business unit, Epsilon, in October 2005.

In his current post, Kirk is a pivotal team member at Zeta Interactive. Kirk leads the drive to establish tomorrow’s best practices around the channel synergies between SEM, SEO, email, digital publishing, social, mobile, Web design and development and Web analytics.

PETER MALAMAS
eWay Direct
201-735-7082

Peter Malamas is Business Development and Interactive Partnerships Manager at eWayDirect. Peter’s focus has been in online solutions that facilitate connections between companies and their prospects, customers, and prospective employees. He has managed business units and held product management and sales roles as VP Sales & Product Management at Executive Tracker, founder of Tactical Business Concepts, LLC and President at idEXEC, an infoGroup company. Peter also serves on the Board of Directors for Habitat for Humanity of Bergen County. He is an honors graduate from the University of Massachusetts in Marketing with a Computer Science concentration.

KEITH MESSER
Data Services, Inc.
646-351-6351

Keith Messer is Vice President of Marketing & New Business Development with Data Services, Inc., a leading provider of US & international data quality and related multichannel marketing services, where he assists a global client base of organizations across industrial verticals with their US, Canadian and international direct and email marketing programs. Keith has been with Data Services since 2006, prior to which he worked in Corporate Marketing for Siemens Corporation and then as Senior Regional Sales Manager for The Essex Companies. He holds a BS in Integrated Marketing Communications and Information Systems & Operations Management from Fairfield University.

LISA MOORE
PrecisionDemand
914-617-8276

Lisa Moore is a twenty year measurable veteran; she is currently Director of Business Development at PrecisionDemand. PrecisionDemand is revolutionizing TV media using direct mail style analytics to score, select and measure TV media performance. She has devoted her career to serving direct channel marketers. Her expertise includes both off line and digital customer acquisition. Lisa has a decade of cooperative database experience where she developed a deep understanding of database architecture, list segmentation and consumer shopping behavior. Inspired by entrepreneurs and lover of change, Lisa has collaborated at four start-ups along the way!

RON SICHLER
Data Services Inc.
203-661-4910

Ron Sichler, Vice President at Data Services, Inc. He has also has logged 36 years in the newspaper and magazine business and is a respected media expert. His board involvement spans two decades. A 1999 Silver Apple recipient, Sichler is a graduate of Iona College and lives in Greenwich, CT.

BROOKE SWINDLE
Scott Cooper Associates Ltd.
646-329-6265

Brooke Swindle is a Senior Account Executive for Lyris, Inc., where she is responsible for building new business across the Eastern Region US and Canada. She has been with Lyris since April 2011 and was previously with eDataSource for 3 years as Director of Sales.  Brooke graduated from Texas A&M with a B.S. in Journalism, with a focus on English and Literature.  She is an active member in the New York Cares volunteer program and the Direct Marketing Club of New York.  Brooke is originally from Texas but currently calls New York City home.

GREG WELLS
Scott Cooper Associates Ltd.
631-249-9700

As Director of Business Development at Scott Cooper Associates Ltd., Greg has the responsibility for the initiation and development of new client relationships. He brings 20 years of sales and sales management experience in the marketing communications industry to Scott Cooper Associates Ltd. His career experience includes interactive services such as email, web, social and mobile, as well as mailing lists, data processing, print/mail production and paper sales. He brings a strong skill set and keen focus to the company's growth initiative. Wells was Director of Business Development at CGSM – Direct Marketing Agency and prior to that Sales Manager at St. John’s Associates and is a past President of the NY MFSA (Mailing and Fulfillment Services Association).

RICK WITSELL
Alliant
845-276-2600

Rick Witsell, is Vice President, Marketing and co-founder of Alliant. He has over 25 years of strategic and tactical communications experience. He ran his own consulting firm for 12 years which provided advertising, brand development and investor relations services to clients in financial services, publishing and high technology sectors. Prior to the Alliant start-up effort, Rick oversaw the development and launch of a real-time risk-management service for major direct response marketers. In addition he has held management and creative positions in advertising and publishing organizations. Rick also provides volunteer services to the DMEF.

STUART BOYSEN
Stu Boysen Associates, Inc.
516-746-6700

Stuart Boysen began his direct marketing career joining Hoke Communications, Inc. in 1978 to computerize all aspects of the company. The system was expanded to handle administration for DMCNY, Direct Marketing Days in New York, the Direct Marketing Fundraisers Association, Fund Raising Day in New York and Women in Direct Marketing International. DMCNY honored him with its Silver Apple Award in 1997 and he was inducted into the DMA of Long Island’s Hall of Fame in 2009. Stu is a past president of the Fulfillment Management Association and serves as Exhibits Chair for Fund Raising Day in New York.

CHERYL BISWURM
Turner Direct LLC
201-485-2023

CHET DALZELL
Consultant
212-725-2294

WILLIAM DENHARD
The Lee Epstein Fund/DMEF
212-790-1583

JOANNE DUNN
Alliant
845-276-2600

RICHIE LOKAY
Wingtip Marketing
347-635-4373

DAVID LORD, CPA
Consultant
914-241-8365

PATTI DEVINE