Interesting videos from the fascinating world of Direct Marketing found on the Internet.
David Ogilvy: We Sell or Else
Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.
Herschell Gordon Lewis at AWAI's 2007 Copywriting Bootcamp
Copywriting expert John Carlton defines a perfect headline.
Joe Polish talks about selling to the high-end wealthy buyer by understanding what they buy and why. He uses the Neiman Marcus Christmas Catalog as an example
How to build your list and build your profits with Bob Bly
Don't Make This Direct Mail Creative Mistake
The Ballantine Blog video talks about how they avoided a $25,000 disaster for one of their clients.
New USPS Move Update Regulations
The Ballantine Blog video talks about the new USPS Move Update regulations that went into affect on November 23rd, 2008.
How to have Profitable Conversations 2: Email Marketing
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