| Title |
Author |
Company
|
Topic
|
PROOF Issue
|
| Is Consulting For You? |
Heather Frayne |
Direct Marketers On Call |
Management |
01/2002 |
| Hiring and Recruiting in a Downturned Economy: the Bad News and the Good News |
Maura J. Mandrano |
Analytic Recruiting, Inc. |
Management |
01/2002 |
| Increase Your Chances of Finding a Job, Here’s How |
Richard V. Schenkel |
The Howard-Sloan-Koller Group |
Management |
01/2002 |
| How to Discover Opportunities in a Difficult Job Market |
Tom Jago |
The Ward Group |
Management |
01/2002 |
| Interview Tips for a Tight Job Market |
Steve Goldberg |
Media Recruiting Group |
Management |
01/2002 |
| Business Email: How to be Business-like |
John Carrigan |
Carrigan Communications |
Online Marketing |
02/2002 |
| Op-Ed: Printers as Creative Partners |
by Becky Ford Larger |
Harte-Hanks |
Direct Mail |
02/2002 |
| Making Mergers Work: The Strategic Importance of People |
Jeffrey Schmidt |
Towers Perrin |
Management |
02/2002 |
| Think You Have to Pay a Fortune for Paper? Not True! |
Dean Baker |
Intelligencer Printing Company |
Direct Mail |
02/2002 |
| 7 Ways to Stop Buyers’ Objections |
Linda Westphal |
Linda Westphal |
Creative |
02/2002 |
| Score One for One-to-One |
Robert LaBanca |
Impression Point Inc. |
Direct Mail |
02/2002 |
| OpEd: The Americas’ Direct Marketing Opportunity |
Jim Grubiak |
USPS International |
Direct marketing channels |
03/2002 |
| Eliminating Marketing Chain Inefficiencies |
Mitch Goldklank |
CC3 |
Direct Mail |
03/2002 |
| The Spring Formula for Accurate International Databases |
Jim Stumpf |
Spring |
Direct Mail |
03/2002 |
| Counts Count in Merge Purge |
Bob Moore
|
Data Direct |
Direct Mail |
03/2002 |
| Execution Management |
Andrew Lewkowicz |
Vestcom International |
Marketing Planning and Strategies |
03/2002 |
| Cautionary Tales from the Dark Side of Database Marketing |
Lee Marc Stein |
Lee Marc Stein, Ltd. |
Data and Databases |
03/2002 |
| The Top Points to Remember about Personalization |
Stan Humpton |
Vertis Direct Marketing Services |
Direct Mail |
03/2002 |
| Compiled Data Sources: Enhancing Databases |
Bob Rajan and Rick Miller |
Creative Automation |
Data and Databases |
03/2002 |
| Database Marketing in a Tough Environment |
Mike Telatovich |
MRM Partners |
Data and Databases |
03/2002 |
| Transactional-Level Data, "The New Frontier" |
Doug Platt |
Prefer Network |
Data and Databases |
03/2002 |
| Human Genome, the Ultimate Database? |
David J. Katz |
David J. Katz |
Creative |
03/2002 |
| Consolidating Multi-Channel Marketing Results |
Joe Furgiuele and Reggie Brady |
FCI and Reggie Brady Marketing Solutions |
Data and Databases |
03/2002 |
| Customer Retention - More Important Than Ever! |
Hugh Sigmon |
Progressive Impressions International |
Direct Marketing Channels |
05/2002 |
| OpEd: Catalogers Need Courage to Build Bridges |
Jim Grubiak |
USPS International |
Marketing Channels |
05/2002 |
| Timely Tips for Enhancing Customer Relationships |
Kim DiGiulio |
Spring |
Management |
05/2002 |
| Evaluating Direct Response Creative |
by Neil H. Feinstein and Ruth P. Stevens |
True North & eMarketing Strategies |
Creative |
05/2002 |
| When You Can’t Be There... |
Leila Zogby |
Leila Zogby Business Writer, Inc |
Online Marketing |
05/2002 |
| Boost Sales by Educating Customers |
Gregory Demetriou |
American Mail Communications |
Direct Marketing Channels |
05/2002 |
| New Phone-Based Technologies Drive Improved Marketing Results |
Randy Corke |
SoundBite Communications |
Direct marketing channels |
06/2002 |
| Email Marketing, What’s Working? Tips from the experts |
Various Authors |
|
Online Marketing |
06/2002 |
| Successful B2B Email Marketing Only Begins with a List |
Alan Balko |
Dun & Bradstreet |
Online Marketing |
06/2002 |
| Viral Marketing |
David Stein |
Automatic On-Line System |
Online Marketing |
06/2002 |
| Testing One, Two, Three |
Michael Pridemore |
Socketware |
Online Marketing |
06/2002 |
| How to Initiate a B2B Telemarketing Campaign |
Marshall Gemal |
National Teleservices |
Direct Marketing Channels |
06/2002 |
| Are You Violating COPPA? |
Alan S. Hock, Esq. and Amy J. Zamir, Esq. |
Moritt Hock Hamroff & Horowitz LLP |
Online Marketing |
06/2002 |
| OpEd: Long Live the USPS & DM |
Steve Hosmer |
AMB Marketing |
Direct Mail |
08/2002 |
| Take A Second Look at Package Inserts |
Leon Henry |
Leon Henry Inc. |
Direct Marketing Channels |
08/2002 |
| Here’s Why You Should Consider a Trade Show |
Fred Palumbo, Ph.D. |
Yeshiva University |
Direct Marketing Channels |
08/2002 |
| “Just Reduce It” is Just Small Thinking |
John D. Marinello |
Marinello Advertising, Inc. |
Direct Marketing Channels |
08/2002 |
| Back to Basics: The Package |
Malcolm Decker |
Malcom Decker Associates |
Creative |
08/2002 |
| What is Alternate Media? |
Marie Buzzeo and Jillian Payne |
Direct Media |
Direct Marketing Channels |
08/2002 |
| Dose of the Net: Knowledge is Power, Use It in Powerful Ways |
David Stein |
Automatic On-Line System |
Online Marketing |
09/2002 |
| Study Reveals New Direct Marketing Trends |
Scott Marden |
Vertis |
marketing planning and strategy |
09/2002 |
| 10 Communication Disasters To Avoid |
Linda Westphal |
Linda Westphal Copywriting |
Creative |
09/2002 |
| A Tactile Experience in a Cyber World |
Mike Maguire |
Data Services Direct |
Management |
09/2002 |
| Tech Tips: Data Security in Insecure Times |
Bob Moore |
Structural Graphics |
Creative |
09/2002 |
| Measuring Your List & Insert Manager’s Effectiveness |
Leon Henry |
Leon Henry, Inc. |
Lists and Segments |
10/2002 |
| Prospering in a Challenging Economy |
Steve Tamke |
Mokrynski & Associates, Inc. |
Lists and Segments |
10/2002 |
| Why Presorting Makes Sense |
Jeff Yudkin |
Siemans Dematic Mail Service |
Direct Marketing Channels |
10/2002 |
| How to Get Great Work out of Your List Manager & Broker |
Ruth P. Stevens |
eMarketing Strategy |
Lists and Segments |
10/2002 |
| Thinking through Online Customer Retention |
David Stein |
Automatic On-Line System |
Online Marketing |
10/2002 |
| List Brokers are the Cornerstone of Direct Marketing |
Gerald Reisberg |
Dun & Bradstreet |
Lists and Segments |
10/2002 |
| Fundraisers: Top 10 Tips for Your Data Processing |
Bob Moore |
Data Direct |
Data and Databases |
11/2002 |
Archives
