| Title |
Author |
Company
|
Topic
|
PROOF Issue
|
| Before I Said "I Do," I Did! You Can, Too |
Julie Lane |
Palladin Companies, Inc. |
Management
|
01/2003 |
| The Honest Truth About Lying |
Heather Frayne |
Direct Marketers On Call, Inc. |
Operations and Fulfillment
|
01/2003 |
| How to Hire Smart |
Linda Westphal |
Linda Westphal Copywriting |
Creative
|
01/2003 |
| Temporary Assignments: a Route to Full-Time Work |
Michelle Whitman |
The Creative Group |
Operations and Fulfillment
|
01/2003 |
| 10 Ideas for Creative Inspiration |
Steve Goldberg |
Media Recruiting Group |
Management
|
01/2003 |
| September, 2003: A Turning Point for Insert Media |
Leon Henry |
|
Direct Marketing Channels
|
02/2003 |
| Reduce Postage Rates with International Pre-sorting |
Joseph Amalfitano |
|
Direct Mail
|
02/2003 |
| Environment that Encourages Loyalty |
Dennis Duffy |
|
Marketing Planning & Strategy
|
02/2003 |
| Is Your Database Ready for an Online World? |
Bob Moore |
|
Data & Databases
|
02/2003 |
| Big is Better: Oversized Postcards Increase Read Rates |
Kevin Franz |
|
Creative
|
02/2003 |
| The Creative Imperative: It's About Connecting |
Lee Marc Stein |
|
Creative
|
03/2003 |
| Listening with All Ears |
Gay Tucker-Duncan |
Gay Tucker-Duncan
|
Operations and Fulfillment
|
03/2003 |
| Search Engine Marketing and Pay for Performance |
Allison R. Tucker |
|
Online Marketing
|
03/2003 |
| Special Advertising Sections, A Plus for Your Marketing Mix |
|
|
Direct Marketing Channels
|
03/2003 |
| Synergize Your Game Promotions |
Charmaine Spadavecchia |
|
Direct Marketing Channels
|
03/2003 |
| Email Marketing with a Local Touch |
Chris D'Autorio |
|
Online Marketing
|
04/2003 |
| Watch Out for The Gap |
Jean Marc Rejaud |
|
Data & Databases
|
04/2003 |
| Fullfillment Reviews of Website Direct Response Offers |
Charles J. Selden |
|
Operations & Fullfillment
|
04/2003 |
| Managing Your Boss |
Victoria James |
|
Management
|
04/2003 |
| Making the Leap to DRTV |
Peter Marshall |
|
Direct Marketing Channels
|
04/2003 |
| Understanding Email Appending |
Cyril Kearney |
|
Online Marketing
|
04/2003 |
| Op-Ed: When Business is Good |
Tom Dube |
W.C. National Mailing Corporation
|
Marketing Planning & Strategy
|
05/2003 |
| Time to Hire a Chief Relationship Officer? |
Marc Kauffmann |
|
Marketing Planning & Strategy
|
05/2003 |
| Choosing an Agency |
Jay Bower |
|
Creative
|
05/2003 |
| The Creative Imperative: "It's Not My Job" |
Lee Marc Stein |
|
Creative
|
05/2003 |
| Hispanic Marketing: (El tiempo es ahora) - The Time is Now |
Mark Eubanks |
|
Lists & Segments
|
06/2003 |
| 9 Recession-Proof Business Strategies |
Bob Bly |
|
Marketing Planning & Strategy
|
06/2003 |
| What It Takes to Innovate Online |
Pamella Neely |
|
Online Marketing
|
06/2003 |
| Why Market to New Movers? |
David A. Lewis |
|
Lists & Segments
|
06/2003 |
| Man trades Lexus for a Cricket! How to Write More Powerful Headlines |
Albert Fried-Cassorla |
|
Creative
|
08/2003 |
| How True Marketing Integration Delivers Lasting Success |
Leslie Hubbard |
|
Marketing Planning & Strategy
|
08/2003 |
| The Creative Imperative: A Thousand Clones |
Lee Marc Stein |
|
Creative
|
08/2003 |
| 8 Steps to Creating an Infectious Business |
Ben McConnell and Jackie Huba |
|
Marketing Planning & Strategy
|
10/2003 |
| Gender Trends: Why and How Women Reach Different Brand Purchase Decisions |
Martha Barletta |
|
Lists & Segments
|
10/2003 |
| Enhancing that Rock-Bottom Line |
Clint Farmer |
|
Direct Mail
|
11/2003 |
| The Creative Imperative: Do You Make these Mistakes in Copywriting? |
Lee Marc Stein |
|
Creative
|
11/2003 |
| Integrated Approach to E-Commerce: Bombay Company Interview |
MarketingSherpa |
|
Online Marketing
|
11/2003 |
| The ABC's of Integrated Planning with Pay-for-Performance Advertising |
Chris Consorte and Andy Calimano |
|
Online Marketing
|
11/2003 |
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