DMCNY PRESENTATION ARCHIVE
DMCNY luncheon and special event speakers have generously given us permission to make their presentations available. Please select the speaker and topic of interest to you. View presentations from our events in 2009 · 2008 · 2007 · 2006 · 2005 Remember to attend our 2010 DMCNY Events : educational Breakfast Series, monthly Luncheons, networking parties and more.
2010
Spring Educational Breakfast Series : Building a Branded Social Presence ' by Gary Schwartz, CEO ImpactMobile . ' by Curtis Thompson, Vice-President Global Sales and Development, Mozes, Inc. . ' by Luke Janssen, CEO and founder of TigerSpike . ' by Matthew Harris, CEO iLoop . Case Studies: , Papa Murphy's
Winter Educational Breakfast Series : Building a Branded Social Presence ' Overview of Social Marketing Concepts. by Jeff Ragovin, Chief Revenue Officer, Buddy Media. ' Facebook . by Dave Kerpen, CEO, theKbuzz. ' Twitter . by Gregory Galant, CEO, Sawhorse Media. ' Managing Social Media Data . by Dan Scudder. ' Setting Up and Managing Your Social Media Team . by Joshua Karpf, Digital and Social Media Manager, PepsiCo.
Successful email marketers don't bore people into buying , a panel discussion led by Peter Horan, Chairman of Goodmail Systems
How New Federal Regulations Target Direct and Interactive Marketers by Linda Woolley, EVP for Government Affairs, the DMA
Outlook 2010: What to Expect in Direct & Digital Marketing by Bruce Biegel, Managing Director, The Winterberry Group. — Note: you must register at their site to download the presentation.
2009
Direct Marketing meets Search and Behavioral Online Marketing: A data-driven approach to real-time customer acquisition by Kevin Lee, CEO/Founder, DidIt.com
Multichannel Marketing Cascade by Josh Herman, Multichannel Marketing Innovation Leader, Axciom Corporation
DMCNY Breakfast Series Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World. Presentations by Peter Milburn , Re:Direct, Christopher Masagatani , EROI Inc., Kip Finch , Creative Executive.Email Marketing: Low Cost, High Response – What’s Not to Like? by Reggie Brady of Reggie Brady Marketing SolutionsLists: Understanding Multi-Channel List Buying by Cyndi Lee, VP of Business Development at RMI Direct Marketing, Inc.
Social Networks and Direct marketing, Engaging Customers and Prospects Using Social Media Data by Auren Hoffman, CEO, Rapleaf
A View From The Other Side: How A Long Time Direct Marketer Now Sees The Industry And It's Best and Worst Practices by Pat Corpora, Corpora Consulting
From Buzz to Basics: How Email, Search & Social Media Work Together by Aaron Kahlow, Online Marketing Connect
DMA ExecutivesDMA Corporate and Social Responsibility Overview 2009 , by Senny Boone; DMEF Update by Terri L Bartlett and 5 Biggest Changes in Washington by Linda Woolley
Outlook 2009: What to Expect in Direct & Digital Marketing by Bruce Biegel, Managing Director, Winterberry Group
2008
2007
10 Great Myths of the Internet by Amy Africa, Eight by Eight
10 Great Ideas for Magazine Circulation by Rich Fontaine, Omnimedia
The Internet for Publishers: Best Practices for 2008 by Bill Baird, Baird Direct
Email Prospecting for Publishers: What's Working and What's Not by Ernie Vickroy, Time Inc.
Brand vs Tactics by Peter Milburn, RE: DIRECT
Making Multi-Channel Marketing Pay by Vernon Tirey, ClickTactics
The Future of Mobile Marketing by Jeff Hassemer, Responsys
The Changing American Consumer by Ellen Farley, FMC Associates
Contextual & Behavioral SEM and Auctions by Andrew Wagner, TrafficBuyer.com
Keys to Successful Landing Pages by Andrew Eisner, Optimost
Creative and Offer Testing for SEM by Shenan Reed, Morpheus Media
Organic Search Engine Marketing by Andrew Hazen, Prime Visibility
Keywords, Bidding and Search Campaign Strategies by Kevin Lee, Did-it.com
DM Outlook for 2007 by Bruce Biegel, Winterberry Group
2006
2005