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Online Marketing | Operations and Fulfillment

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2010 Issues: Spring
2008 Issues: Fall · Summer · Spring
2007 Issues: Fall
2003 Issues: January · February · March · April · May · June · August · October

  Creative

Title Author

Company

PROOF Issue
How to Hire Smart Linda Westphal Linda Westphal Copywriting 01/2003
Big is Better: Oversized Postcards Increase Read Rates Kevin Franz 02/2003
The Creative Imperative: It's About Connecting Lee Marc Stein 03/2003
The Creative Imperative: Do You Make These Copywriting Mistakes? Lee Marc Stein 11/2003
Choosing an Agency Jay Bower 05/2003
The Creative Imperative: "It's Not My Job" Lee Marc Stein   05/2003
Man trades Lexus for a Cricket! How to Write More Powerful Headlines Albert Fried-Cassorla 08/2003
The Creative Imperative: A Thousand Clones Lee Marc Stein 08/2003
7 Ways to Stop Buyers’ Objections Linda Westphal Linda Westphal 02/2002
Human Genome, the Ultimate Database? David J. Katz David J. Katz  03/2002
Evaluating Direct Response Creative Neil H. Feinstein and Ruth P. Stevens True North & eMarketing Strategies  05/2002
Back to Basics: The Package Malcolm Decker Malcolm Decker Associates  08/2002
10 Communication Disasters To Avoid Linda Westphal Linda Westphal Copywriting  09/2002
Tech Tips: Data Security in Insecure Times Bob Moore Structural Graphics  09/2002

  

Data & Databases

Title Author

Company

PROOF Issue
Is Your Database Ready for an Online World? Bob Moore 02/2003
Watch Out for The Gap Jean Marc Rejaud 04/2003
Cautionary Tales from the Dark Side of Database Marketing Lee Marc Stein Lee Marc Stein, Ltd. 03/2002
Compiled Data Sources: Enhancing Databases Bob Rajan and Rick Miller Creative Automation  03/2002
Database Marketing in a Tough Environment Mike Telatovich MRM Partners  03/2002
Transactional-Level Data, "The New Frontier" Doug Platt Prefer Network  03/2002
Consolidating Multi-Channel Marketing Results Joe Furgiuele and Reggie Brady FCI and Reggie Brady Marketing Solutions  03/2002
Fundraisers: Top 10 Tips for Your Data Processing Bob Moore Data Direct 11/2002

 

 Direct Mail

Title Author

Company

PROOF Issue
Reduce Postage Rates with International Pre-sorting Joseph Amalfitano 02/2003
Op-Ed: Printers as Creative Partners by Becky Ford Larger Harte-Hanks  02/2002
Think You Have to Pay a Fortune for Paper? Not True! Dean Baker Intelligencer Printing Company  02/2002
Score One for One-to-One Robert LaBanca Impression Point Inc.  02/2002
Eliminating Marketing Chain Inefficiencies Mitch Goldklank CC3  03/2002
The Spring Formula for Accurate International Databases Jim Stumpf Spring 03/2002
Enhancing That Rock-Bottom Line Clint Farmer Peachtree Data 11/2003
Counts Count in Merge Purge Bob Moore
 Data Direct  03/2002
The Top Points to Remember about Personalization Stan Humpton Vertis Direct Marketing Services  03/2002
OpEd: Long Live the USPS & DM Steve Hosmer AMB Marketing  08/2002

 

 Direct Marketing Channels

Title Author

Company

PROOF Issue
September, 2003: A Turning Point for Insert Media Leon Henry 02/2003
Special Advertising Sections, A Plus for Your Marketing Mix 03/2003
Synergize Your Game Promotions Charmaine Spadavecchia 03/2003
Making the Leap to DRTV Peter Marshall 04/2003
OpEd: The Americas’ Direct Marketing Opportunity Jim Grubiak USPS International  03/2002
Customer Retention - More Important Than Ever! Hugh Sigmon Progressive Impressions International  05/2002
OpEd: Catalogers Need Courage to Build Bridges Jim Grubiak USPS International  05/2002
Boost Sales by Educating Customers Gregory Demetriou American Mail Communications  05/2002
New Phone-Based Technologies Drive Improved Marketing Results Randy Corke SoundBite Communications  06/2002
How to Initiate a B2B Telemarketing Campaign Marshall Gemal National Teleservices  06/2002
Take A Second Look at Package Inserts Leon Henry Leon Henry Inc.   08/2002
Here’s Why You Should Consider a Trade Show Fred Palumbo, Ph.D. Yeshiva University  08/2002
“Just Reduce It” is Just Small Thinking John D. Marinello Marinello Advertising, Inc.  08/2002
What is Alternate Media? Marie Buzzeo and Jillian Payne Direct Media  08/2002
Why Presorting Makes Sense Jeff Yudkin Siemens Dematic Mail Service 10/2002

 

 Lists & Segments

Title Author

Company

PROOF Issue
How to Get Great Work out of Your List Manager and Broker Ruth P. Stevens 10/2002
Hispanic Marketing: (El tiempo es ahora) - The Time is Now Mark Eubanks 06/2003
Measuring Your List and Insert Manager's Effectiveness Leon Henry 10/2002
List Brokers are the Cornerstone of Direct Marketing Jerry Reisberg 10/2002
Prospering in a Challenging Economy Steve Tamke 10/2002
Why Market to New Movers? David A. Lewis 06/2003
Gender Trends: Why and How Women Reach Different Brand Purchase Decisions Martha Barletta 10/2003


Management

Title Author

Company

PROOF Issue
Before I Said "I Do," I Did! You Can, Too Julie Lane  Palladin Companies, Inc. 01/2003
10 Ideas for Creative Inspiration Steve Goldberg Media Recruiting Group 01/2003
Managing Your Boss Victoria James 04/2003
Is Consulting For You? Heather Frayne Direct Marketers On Call  01/2002
Hiring and Recruiting in a Downturned Economy: the Bad News and the Good News Maura J. Mandrano Analytic Recruiting, Inc.  01/2002
Increase Your Chances of Finding a Job, Here’s How Richard V. Schenkel The Howard-Sloan-Koller Group  01/2002
How to Discover Opportunities in a Difficult Job Market Tom Jago The Ward Group  01/2002
Interview Tips for a Tight Job Market Steve Goldberg Media Recruiting Group  01/2002
Making Mergers Work: The Strategic Importance of People Jeffrey Schmidt Towers Perrin   02/2002
Timely Tips for Enhancing Customer Relationships Kim DiGiulio Spring  05/2002
A Tactile Experience in a Cyber World Mike Maguire Data Services Direct  09/2002


Marketing Planning & Strategy

Title Author

Company

PROOF Issue
Environment that Encourages Loyalty Dennis Duffy 02/2003
Op-Ed: When Business is Good Tom Dube
W.C. National Mailing Corporation
 05/2003
Time to Hire a Chief Relationship Officer? Marc Kauffmann  05/2003
9 Recession-Proof Business Strategies Bob Bly 06/2003
How True Marketing Integration Delivers Lasting Success Leslie Hubbard 08/2003
8 Steps to Creating an Infectious Business Ben McConnell and Jackie Huba
 
 10/2003
Execution Management Andrew Lewkowicz Vestcom International  03/2002
Study Reveals New Direct Marketing Trends Scott Marden Vertis  09/2002


Online Marketing

Title Author

Company

PROOF Issue
Search Engine Marketing and Pay for Performance  Allison R. Tucker 03/2003
Integrated Approach to E-Commerce - Bombay Company Interview MarketingSherpa 11/2003
Email Marketing with a Local Touch Chris D'Autorio 04/2003
Understanding Email Appending Cyril Kearney 04/2003
What It Takes to Innovate Online Pamella Neely 06/2003
Business Email: How to be Business-like John Carrigan Carrigan Communications  02/2002
The ABC's of Integrated Planning with Pay-for-Performance Advertising Chris Consorte and Andy Calimano Integrated Direct  11/2003
When You Can’t Be There... Leila Zogby Leila Zogby Business Writer, Inc  05/2002
Email Marketing, What’s Working? Tips from the experts Various Authors   06/2002
Successful B2B Email Marketing Only Begins with a List Alan Balko Dun & Bradstreet 06/2002
Viral Marketing David Stein Automatic On-Line System  06/2002
Testing One, Two, Three Michael Pridemore Socketware  06/2002
Are You Violating COPPA? Alan S. Hock, Esq. and Amy J. Zamir, Esq. Moritt Hock Hamroff & Horowitz LLP 06/2002
Dose of the Net: Knowledge is Power, Use It in Powerful Ways David Stein Automatic On-Line System 09/2002
Thinking through Online Customer Retention David Stein Automatic On-Line System  10/2002

 

 Operations and Fulfillment

Title Author

Company

PROOF Issue
The Honest Truth About Lying Heather Frayne  Direct Marketers On Call, Inc.  01/2003
Temporary Assignments: a Route to Full-Time Work Michelle Whitman The Creative Group 01/2003
Listening with All Ears Gay Tucker-Duncan
Gay Tucker-Duncan 
 03/2003
Fullfillment Reviews of Website Direct Response Offers Charles J. Selden 04/2003

 

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