Successful email marketers don't bore people into buying. Learn the exciting new tactics experts use to drive response and motivate buyers.

Every marketing organization needs to drive sales with email marketing. The challenge is keeping your message relevant, fresh and most of all, entertaining. Email marketing guru Peter Horan, Chairman of Goodmail Systems, will lead a panel discussion showing DMCNY members tips they can use to change buyer behavior:

• How the most impressive leaps in sales and market share come when brands have the courage to break the rules
• Why embedded video has become the "secret weapon" of email marketers
• What every marketer should know about segmentation strategy