NYU’s Midtown Campus 11 West 42nd St., Room 1027 Google map. Breakfast: 8:30 - 9:00 a.m. Session: 9:00 - 10:00 a.m. DMCNY Members: $35/each session and Non-Members: $45/each session. Reserve your space now: registration is limited to 40 people. Be sure to bring photo ID. Register online using our secure webform or call (516) 746-6700 x201 Online registration ends at noon the day prior to the event, since we must provide a list to NYU for security. No-shows will be billed.

Winter Educational Breakfast Series:
Building a Branded Social Presence

 Social media is the hottest topic in marketing – and for good reason. Armed with easy tools to post and share comments, images and videos, consumers are sharing a huge and fast-growing stream of real-time responses to nearly every product and service they encounter. Business that learn how to listen hold the key to gaining influence, fans – and yes, market share – in the years to come.

We have put together five focused breakfast meetings, each one being presented by an expert on a particular aspect of the social channel. Expect to come away with the knowledge needed to improve your existing program our get one off the ground.

• January 12 – Overview of Social Marketing Concepts [sold out]
• January 19 – Facebook [sold out]
• January 26 – Twitter [sold out]
• February 2 – Managing Social Media Data [sold out]
• February 9 – Setting Up and Managing Your Social Media Team

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, don't miss this information packed series!

Who should attend:
· Direct marketers who need to stay competitive in a changing world.
· Companies and their vendors who need to know where to invest for their business of the future.
· Anyone who wants to keep their career on a relevant course.

Get a first-hand look from the front lines of social media and marketing. Hear Jeff explain how major brands and their agencies are exploiting social media to their advantage as well as helping companies adjust to an entirely new marketing framework. This series kick-off offers a don’t-miss overview of social marketing trends, including:

* The power of social media and differences with outbound marketing
* Transparency, trust and key social media concepts
* Concrete case studies of social media campaigns with proven results
* 20-minute live build of a Facebook fan Page (see results on Facebook in real time)

Jeff Ragovin, Chief Revenue Officer of Buddy Media, oversees all revenue generation efforts and strategically manages the demand for Buddy Media’s social marketing solutions for brands and agencies including Intel, Disneyland, E-Trade, Chevrolet, Bud Light, Bacardi, Elle magazine, HBO, Four Seasons and more. The recent launch of the Buddy Media Platform has enabled Jeff to introduce the power of social marketing to the largest brands in the world by providing a set of scalable tools and technologies that give advertising, PR agencies and brands the ability to easily control all of their social media campaigns. Jeff helped grow Buddy Media from new media start-up into the leading provider of social marketing solutions for brands and agencies worldwide. Prior to Buddy Media, Jeff held business development and sales roles at online advertising and digital marketing firms such as Acronym Media.

This session is a deep dive into the heart of Facebook marketing with one of the country’s leading experts. Fasten your seatbelts and discover how much better your Facebook marketing can be. Dave will cover:

* Leading Facebook business marketing strategies
* Facebook Fan Pages in detail with walk-throughs of live page samples
* How to get the most out of your Fan Page via custom tabs and customization
* Facebook Page administration in-sourcing and outsourcing for business
* Ads, apps and other Facebook marketing options

Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing and how they are quickly transforming a wide variety of industries. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz's 2008 WOMMIE Award from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home - Charlotte and Kate.

Join us to learn how Twitter’s growth in 2009 proved critics wrong and why it matters for business of every size. You’ll walk away with an understanding of Twitter’s role in the real-time revolution and how microblog content combined with mobile and integration with traditional search results pages are further solidifying its key role in making any-time prime time on the web and beyond.

* Overview of how business are using Twitter for both B2B and B2C
* How Twitter’s open API is fueling a dynamic ecosystem far bigger than Twitter itself
* Assigning twitter handles for staff (using their account or company accounts)
* Twitter as Customer Service tool

Gregory Galant is the CEO of Sawhorse Media, the firm overseeing a network of Twitter-based properties including the Shorty Awards, Listorious and Muck Rack. The Shorty Awards recognize the best producers of short-form content on Twitter based on votes from tens of thousands of Twitter users. Muck Rack makes it easy to follow what journalists are tweeting about. Sawhorse also powers sites in partnership with CondeNastStyle.com and Technorati. Greg also hosts Venture Voice, the leading podcast about entrepreneurship. Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens' media. Greg has worked at Newlight Management, a $120M technology venture capital firm. Greg has been featured in The New York Times, Financial Times, The Venture Capital Journal, and XM Radio. The Suffolk Nassau Chamber of Commerce named him the 2003 "Entrepreneur of the Year".

This session will cover a key topic key to front line marketers of all kinds – how to best capture, track and integrate the vast amount of data generated by consumers, customers and prospects as they post, tweet, friend, fan, follow and comment on brands online and also build user generated profiles. This session will cover:

* The shift in consumer data to the public social web
* The difference between aggregate sentiment and individual profile records
* Best practices for integrating, managing, and mining social media data
* Privacy and legal issues related to capturing and storing consumer data

Dan Scudder does Business Development at Rapleaf, the leading social data provider to major consumer companies. Prior to joining Rapleaf in 2008, he held management positions in two startups including DormItem, which was sold to Universal Advertising in 2008. Dan is a graduate of Babson College with a degree in Business Management and Entrepreneurship. Dan is passionate about social data as an emerging opportunity for marketers to better improve the experience of consumers.

PepsiCo has always been on the cutting-edge in connecting with its consumers. Using the example of their world-class brands which include Pepsi, Tropicana, Quaker and Gatorade you will learn how PepsiCo approaches social media and is organizing internally to meet the challenges of social media head on.

* Tools of the trade – blogger outreach and social engagement strategies
* How to respond to both positive and negative consumer feedback
* Establishing official social media guidelines for your business
* Basic organizational structures of a social media teams

Joshua Karpf is Senior Manager, Digital Media Communications at PepsiCo, a $40 billion global beverage and snacks company. In this role, he helps develops programs that leverage digital media which support company and brand objectives. He also leads educational efforts in this area around the company. Prior to joining PepsiCo Josh spent six years at the General Electric Company in its corporate communications group.