Pre-registration closes at noon one day prior to the event. No-shows will be billed.
DMCNY LUNCHEON Outlook 2010: What To Expect in Direct & Digital Marketing featuring Bruce Biegel, Winterberry Group
SPONSOR
Kick off the new year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Managing Director of the Winterberry Group and Senior Advisor to Petsky Prunier. Mr. Biegel will make sense of the major forces shaping our industry in 2010 and beyond.
You can expect eye-opening insights including:
Recap of major events of 2009 - The Good, The Bad and The Ugly.
Forecasts of 2010 spending on direct mail, digital marketing, social and mobile as well as above-the-line media (broadcast, newspaper and magazine).
Macro trends that will drive the media mix including thoughts on post recession marketing, integrated cross-channel marketing, the evolution of digital media platforms and the outlook for privacy legislation.
Developments in marketing services including agency, data and analytics, direct mail and email, search and display advertising.
Mr. Biegel's presentation was one of our most popular DMCNY luncheons in 2009. Register to join us for what promises to be a great discussion!
Who should attend: · Direct marketers who need to stay competitive in a changing world. · Companies and their vendors who need to know where to invest for their business of the future. · Anyone who wants to keep their career on a relevant course.
Event sponsor
Special thank you to our sponsor, Alliant Alliant is a cooperative database company that uses proprietary data, advanced analytics and a deep understanding of direct response strategy to help marketers identify top prospects and customers. Learn more on our website: www.alliantdata.com.
About our speaker
BRUCE BIEGEL Managing Director, Winterberry Group
Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic planning, business assessment, mergers and acquisitions, global multichannel marketing and technology development. Mr. Biegel has led more than 100 engagements working with marketing services and technology clients from early stage through multi-billion dollar global enterprises, and covering the US, Canada and Western Europe.
In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to the firm’s investment bank affiliate Petsky Prunier LLC. Chairman and founder of the DMA's Marketing Technology Council, Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia. Recent speaking engagements include major events of the DMA (including its Annual, DM Days, Email Experience Council and Leaders’ Conferences) and the Institute of Direct Marketing UK, as well as events tailored to the direct mail, email, display media and agency services segments of the industry.
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BRUCE BIEGEL
