EVENT DETAILS

Imagine you are discussing what constitutes great direct marketing creative the same way scholars debate what is great art, literature and music?  The traditionalists maintain that all you need to do is follow the timeless traditions of the great masters, like John Caples, Claude Hopkins and Bill Jayme.  

The modernists deride these old-timers as pass. The Internet Revolution, they proclaim, demands a radical new creative manifesto.

Now, three leading lights of our industry will give their “fair & balanced” portrayal of what makes great creative today across all major response media including online, direct mail and DRTV.  Prepare to be entertained by examples of today’s most brilliant creative. 

You'll learn ...

• The principles of DM creative as espoused by the “great masters.”
• The “new media” creative techniques are working best for direct marketers.
• Successful strategies for blending the old and the new.
  

And remember: “We Present. You Decide.”

Jan Leth, Executive Creative Director, OgilvyInteractive Worldwide

Jan Leth, who will present on online media, is Executive Creative Director, OgilvyInteractive Worldwide, as well as Senior Partner and Co-Chief Creative Officer, Ogilvy New York. Jan joined OgilvyInteractive in December 1996 as part of Ogilvy's initiative to build and extend interactive and direct strategic expertise throughout the entire agency. Since joining OgilvyInteractive he has won awards including the Grand Prix at Cannes along with other CyberLions, the Grand Clio, the Grand Prix at the LIAA, Caples, Adtech, OneShow and Effies. Jan has chaired the OneShow and the Clios, and judged various others.
 

Marla Hoskins, President & Founder, The Response Shop

Marla Hoskins, who will present on broadcast media, is President & Founder of The Response Shop, an agency based in La Jolla, CA specializing in direct response TV and radio. Recent Response Shop clients include AOL, eHealthInsurance, FreeCreditReport.com, Intuit, LowerMyBills.com and ProFlowers. Marla previously held senior roles at MCI, where she orchestrated the direct mail launch of Friends & Family; Time-Life Music, where her DRTV campaigns increased continuity membership tenfold; and Lintas Campbell-Ewald, where she directed the launch of DirecTV, the most successful consumer electronics introduction in history.

Peter Blau, Founder, Customer Growth

Peter Blau, who will present on direct mail and print, and chair the panel, is Founder of Customer Growth, a Westport-based direct and customer relationship management agency. Recent clients include AOL, British Telecom, CareerBuilder, Citigroup, Gartner, The Hartford, Intuit and Merrill Lynch. Previously, he was a principal in Barry Blau & Partners - the world’s largest independent direct agency - where he was Executive Creative Director and then EVP, International, based in London. He is a 5 time ECHO award winner, in addition to winning First Place Caples and Best in Show ADDY awards.