Monetizing Social
Event Details:
Thursday, May 13th
Networking & Cocktails: 12:00pm
Luncheon & Presentation: 12:45pm

Yale Club
50 Vanderbilt Avenue, 18th floor
At E 44th St.
New York City
(Google Map)

Registration Information:
• Members: $65
• Non-members: $85
Walk-ins pay $10 more at the door

DMC Register

Pre-registration closes at 5pm one day prior. No-shows will be billed.

Or call (516) 746-6700
How Leading Marketers are Leveraging Social Data For Audience Targeting & Customer Acquisition
May 13 DMCNY Luncheon

Today marketers know social media is a hot area for customer engagement, but few have been able to harness social media and social data for true customer acquisition programs.

This presentation will show how you can mine the mountains of data your customers and prospects are generating on social platforms. Dan Scudder of Rapleaf — the leading aggregator of social media data — will show you the opportunities leading marketers are exploiting today:

· Generating and segmenting postal mail lists
· Triggering email for reactivation and acquisition
· Mining your customers’ “friends”
· Data analysis for targeting text and display ads

Start innovating and ramp your revenue from Social Media. Case study presentations fill up fast so register right away!
Dan Scudder Dan Scudder Business Development, Rapleaf
Dan Scudder is a three-year veteran of Rapleaf, a pioneer in mining social media and a leading provider of social data to major consumer marketing companies. Based in New York, Dan manages east coast business development for Rapleaf. He is a graduate of Babson College and holds a degree in Business Management and Entrepreneurship.
Event Sponsor:

Return Path Return Path
Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal: www.senderscore.org. Visit us online at www.returnpath.net.

 
 
 
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