Event Details: Thursday, June 3rd Networking & Cocktails: 12:00pm Luncheon & Presentation: 12:45pm Yale Club 50 Vanderbilt Avenue, 18th floor At E 44th St. New York City (Google Map) Registration Information: • Members: $65 • Non-members: $85 Walk-ins pay $10 more at the door Pre-registration closes at 5pm one day prior. No-shows will be billed. Or call (516) 746-6700

Mobile, social, search, email, direct, print, video, blogs. Available marketing channels are proliferating — endlessly complicating strategy for B2C and B2B marketers, This luncheon presentation will show you how to gain control of the conversation with your customers and craft a multi-channel strategy that’s right for your business.

Using case studies from great brands, Chris Paradysz and Suzy Standberg, respectively the CEO and President of PM Digital, will helps us all take a deep breath and sort through the smartest ways to effectively manage multichannel complexity. The opportunities are big, but the right strategy is not always so obvious:

· Should you go bi g in a few channels or be everywhere?
· How do you measure ROI?
· What platforms and tools provide the most value?
· What’s the best way to integrate all the data?

PLUS: Pegg Nadler, DMCNY President will unveil the club’s new logo, brand and strategic plan and Brian Kurtz of Boardroom will present Boardroom Prizes to the winning students from Baruch, FIT, NYU. Click here to register now.

Our Presenters:

Chris Paradysz Founder and CEO, PM Digital Chris is Founder and CEO of PM Digital, as well as co-Founder and co-CEO of its corporate parent and customer acquisition firm ParadyszMatera. He is responsible for the strategic leadership and growth of both companies. Under his leadership, PM Digital has quietly grown into a leading internet service company, with prominent clients across all major industry sectors, including retail, nonprofit, publishing, B2B and financial.

Suzy Sandberg President, PM Digital Suzy partnered with Chris Paradysz in 2001 to launch PM Digital. Prior to that, she held direct marketing jobs at MCI, Chase Manhattan Bank, Newsweek, and Time Inc. before joining ParadyszMatera in 1995. At PM Digital, Suzy works closely with clients, media providers, and a talented and capable management team to provide best in class service to clients, to develop new products, and to expand PM Digital’s service offerings based on changes and evolutions in the marketplace.