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WEDNESDAY, APRIL 21
Drink. Discuss. Drink. Networking and open bar from 7:00-8:00 p.m. Panel discussion and networking 8:00-9:00.
GERSHWIN HOTEL
7 East 27th St.
Google map.
Members - $35, Non-Members - $40
( $5 more if paying at the door)
Register online using our secure webform or call (516) 746-6700 x201
Pre-registration closes at noon one day prior to the event. No-shows will be billed.
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New Media vs. The Old School
DMCNY Networking and Panel Discussion
Drink. Discuss. Drink. Mingle and learn at a great venue with two industry heavyweights on the front lines of changes affecting the advertising, agency and marketing community. Watch as we passionately debate two equally compelling points of view about the role of metrics vs. creativity in marketing. Can you test your way to great results or are inspired ideas still the coin of the realm? Join us for a lively debate and free hour of open bar. This should get interesting.
Moderated by: Chris Masagatani of eROI, Inc.
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Peter Geary EVP, Senior Account Director, BBDO
Ad man, Effie judge, and the guy you helped Gillette "Help You Shave Your Groin" on YouTube. An expert on marketing to men, Geary handles P&G's Gillette brand for BBDO New York. |
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Mike Hilts President and General Manager, Infogroup Interactive
Michael Hilts has served as President and General Manager of Yesmail since January of 2005 following the acquisition of @Once Corp., a Portland, OR based email service provider, where he served in the same capacity. During his tenure at @Once, Mr. Hilts served in various executive capacities including Vice President, Client Services and Vice President, Finance and CFO. |
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Jonathan Opdyke Chief Executive Officer, HookLogic
Jonathan Opdyke serves as Chief Executive Officer of HookLogic, a marketing technology company that helps clients maximize the value of online shopper interactions through the intelligent use of targeted incentives. Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Earlier in his career, Jonathan managed international operations for Beyond Interactive (a global online advertising agency now part of WPP Group) where he spearheaded a team that established new offices for the agency in several countries. |
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Lead Event Sponsor:
 eSSENTIAL Accessibility
Over 20 million Americans with disabilities have difficulty typing, moving a mouse or reading a screen. They can't surf the web without assistive technology. Companies like Home Depot help customers with these needs by featuring eSSENTIAL Accessibility. Now your organization can too. Our social marketing app makes your site instantly accessible to everyone with a physical disability. Join our Online Social ResponsAbility initiative and become barrier-free at www.essentialaccessibility.com.
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Supporting Event Sponsor:
 The Hired Guns
A new kind of talent agency that represents the best of the creative class. Visit us online at www.thehiredguns.com.
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