2012 March 8th Luncheon

Transforming Your Customer Experience
Transforming Your Customer Experience

Followup coverage: Event Presentation | Event Coverage

Join Ernan Roman, Relationship Marketing thought leader and recent DMA Marketing Hall of Fame inductee, to learn how you can transform your customer experience.

Ernan will discuss these 4 essential requirements for delivering transformational customer experiences that result in double digit increases in response and revenue:

  1. Personalization as a competitive differentiator,
  2. Preference-driven, personalized, multichannel communications,
  3. How to use the power of the Reciprocity of Value Equation,
  4. Why most Preference Centers aren’t effective.

Ernan will provide examples illustrating how leaders such as Threadless.com (95% online customer engagement) and Microsoft have leveraged these 4 requirements to achieve double-digit increases in response and revenue.

Free Book Drawing!

All registrants for the March luncheon will be entered for a drawing for two autographed copies of Ernan’s latest book: Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay.

Thursday, March 8, 2012 - 11:30am to 2:00pm