2012 January 12th Luncheon

Annual Outlook: What to Expect in Direct & Digital Marketing in 2012

Once again we kick off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Managing Director of the Winterberry Group and Petsky Prunier. Biegel will make sense of the major forces shaping our industry in 2012 and beyond. You can expect eye-opening insights including:

  • Recap of major events of 2011 –  The Proliferation of Devices and the Impact on Marketing
  • Forecasts of 2012 spending on direct mail, digital marketing, social and mobile as well as above-the-line media (Broadcast, Newspaper and Magazine).
  • Macro trends that will drive the media mix including thoughts on data and audience targeting, challenges in integrated cross-channel marketing and the mobile consumer
  • Developments in marketing services including agency, data and analytics, direct mail and email, search and display advertising.

Bruce Biegel's presentation was the most popular DMCNY luncheon in 2007, 2010 and 2011. We are delighted to invite him back once again in 2012.

Our Speakers:

Bruce A. Biegel. Managing Director at Winterberry Group

As Winterberry Group's managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.

At Winterberry Group, Mr. Biegel has led more than 120 engagements over the past seven years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who are investing in the sector. Among others, these include assignments for Acxiom, arvato Services (the global marketing services division of Bertelsmann AG), eCircle, Capital One Financial Corp., Hewlett-Packard Co, Court Square Capital, KRG Capital and KKR.

A DMCNY Silver Apple award winner, he currently serves as a member of the Direct Marketing Association's board of directors and executive committee, on the DMA's marketing technology council and as co-chair of the annual Innovation Awards. Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia. Speaking engagements include Direct marketing Club of NY, major events of the DMA (including its Annual, Catalog, DM Days and Leaders conferences), the Institute of Direct Marketing (IDM) annual conference, the 4As transformation conference, as well as events tailored to the direct mail, print production and digital media segments of the industry.

In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to its parent investment bank Petsky Prunier LLC and serves on the board of directors of V12 Group Inc.

Prior to joining Winterberry Group in 2002, Mr. Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Mr. Biegel served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid 1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.

Mr. Biegel received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.

Event Sponsorship: 

DMCNY Event Sponsor Alliant
Thursday, January 12, 2012 - 11:30am to 2:00pm