2012 February 9th Evening Event

Unconference  2012: Mobile Marketing
Mobile Marketing 2012 – Trends and Challenges

February 9th Evening Event

Nobody likes a talking head — unless it’s telling you exactly what you need to know. That’s the idea behind UNCONFERENCE 2012, DMCNY’s fresh take on the panel presentation. At Unconference, you are in control — because the attendees provide the questions and the panelists interact with and respond to you.

Make Mobile Work for You

The mobile marketing opportunity is huge. It’s here today and it’s only getting bigger. If you run a marketing organization, an agency, or provide services to the industry, this is your chance to learn how to harness this exploding channel, from experts who walk the walk every single day (see below).

So make plans today to join us for this brand new DMCNY evening event. Enjoy a full hour of networking before we get down to business — and then get ready to direct the discussion, and find out how to make Mobile work for you.

Submit a Question, Win a Book

Unconference puts the attendee in the driver’s seat. Better yet, if you submit a question ahead of time and the panel addresses it, you get a chance to win a Free Gift: a signed copy of "The Impulse Economy” by Gary Schwartz one of the evening’s panelists.

So start shaping your understanding of the Mobile opportunity today, submit your question here — and let’s get this party started.

Unconference 2012: Mobile Marketing Panelists

Nihal Mehta - CEO & Co-founder Local Response Inc.
Nihal Mehta was named a top 10 NYC 'game changer' in the 2010 New York Enterprise Report, one of 20 RCR Wireless News 'mobile movers and shakers' in 2008, a Business Week 'M-commerce Baron' in 2006 and one of AdAge's 'top 20 marketers in their 20s' in 2005. With over 12 years experience in innovating marketing technologies through several successful startups, Nihal Mehta is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands.  As CEO and co-founder of LocalResponse, Inc. he helps marketers respond to "check-ins" (location-based sharing via mobile devices). Prior to LocalResponse, Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001 and he sold it to Omnicom (NYSE: OMC) in 2005.  Nihal is also a Founding General Partner at the world's first venture fund focused on mobile startups, ENIAC ventures. He is an active angel investor including investments/advisories in Admob (sold to Google), Greystripe (sold to Valueclick), Movoxx (sold to Adenyo). Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.

Maya Mikhailov - Co-Founder GPShopper
Maya co-founded GPShopper, a leader in mobile marketing solutions for retailers and brands. GPShopper has deployed a wide variety of mobile solutions for some of the top retailers and brands including Best Buy, Citi, Express, LG, Express, Nikon and others. Maya serves as a professor at New York University (NYU) where she teaches classes in Mobile Marketing and Strategy. Maya contributes articles to numerous industry publications on mobile marketing and technology. In recognition of her leadership in the space, she was named as a “Women to Watch 2010” in Mobile Marketer, and in 2011 the Direct Marketing Association (DMA) labeled Maya as their “Guru of Mobile”. She was recently featured on Women 2.0 (an emerging global media company) as a “Founder to Watch” and has been highlighted on Fox News for her mobile expertise.

Andy Ranley - Director of Sales, Impact Mobile
Andy Ranley is the Director of Sales for Impact Mobile, a mobile marketing technology company with offices in Toronto, New York, LA, and Richmond, VA. Based in the New York office, Ranley develops client relationships exploring deployment opportunities and expanding the implementation of Impact Mobile’s suite of mobile marketing tools. His premiere clients include Estee Lauder Companies, Simon & Schuster/Atria Books, Kimberly Clark, The New York Daily News, and American Airlines. Ranley’s seven years in mobile with a prior background in music entertainment publishing and distribution provides valuable direct-to-consumer experience in forward-thinking technologies offering rich consultative value for clients exploring and implementing mobile across their marketing activities.

Gary Schwartz – CEO of Impact Mobile and Chair of MEF North America
Over the past nine years, Gary has played a leadership role in the mobile industry. He founded Impact Mobile in 2002 and ran the first “cross-carrier short code” campaign in North America. In 2010, Gary was elected to the position of Chair of MEF North America (www.m-e-f.org) which is the leading global trade organization for companies wishing to monetize their goods, services and digital products via mobile connected devices. His goals included developing mobile commerce best practices and advancing commerce security and privacy. His achievement earned him a MEF award for industry excellence.  In 2011, in partnership with MEF and a number of industry groups including the X9.org security standards body, Gary has worked to develop m-commerce security and privacy guidelines. Gary is also the recipient of the Asia and Japan Foundation Fellowship as well as the Macromedia People Choice Award and the Dodge Foundation Award for Innovation. Gary is the author of the mobile industry book, The Impulse Economy, published by Simon & Schuster. In 2006, Gary founded the Mobile Committee for the Interactive Advertising Bureau (IAB) (www.iab.net) for which he received an IAB award for industry excellence in 2009.

Scott Fenwick – Dir of Business Dev., Webline Designs, Inc.
Scott has worked directly or as a consultant with many of the top firms in the interactive space. Scott's focus on Website Design, Social Marketing, Mobile Marketing, and eMail Marketing at Webline Designs provides expertise within the direct and interactive marketing space for small and mid-sized businesses. His other activities include; Adjunct Professor at NYU, and President of the DMALI Industry Trade organization. Other active involvement includes the DMCNY, the DMFA, 212NYC, and Execuleaders.com. Scott graduated from Ithaca College and lives with his family in Huntington, NY.

Thursday, February 9, 2012 - 7:00pm