DMCNY EVENT COVERAGE
DMCNY events are often covered by trade publications in our industry.
Here's what the press had to say for our events in | | | |
With any questions please reach out to our press contact:
chet.dalzell@yahoo.com
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2010
May 18th 2010 Breakfast
How OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel and what you can learn from the experience. |
April 2010 Luncheon
How OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel and what you can learn from the experience. |
March 2010 Luncheon
How new federal regulations target direct and interactive marketers presented by Linda Woolley, EVP Government Affairs, DMA. |
January 2010 Luncheon
10 digital marketing trends presented by Bruce Biegel, managing director of the Winterberry Group.
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2009
October 2009 Luncheon
Direct Marketing meets Search and Behavioral Online Marketing: A data-driven approach to real-time customer acquisition, presented by Kevin Lee, DidIt.com. |
June 2009 Luncheon
E-marketing, Email & Predictions presented by Richard Evans, Silverpop.
Read event coverage |
May 2009 Luncheon
Social Networks and Direct Marketing, Engaging Customers and Prospects Using Social Media Data presented by Auren Hoffman, CEO, Rapleaf. |
April 2009 Luncheon
A View From The Other Side: How A Long Time Direct Marketer Now Sees The Industry And It's Best and Worst Practices presented by Pat Corpora, President, Corpora Consulting.
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March 2009 Luncheon
From Buzz to Basics: How Email, Search & Social Media Work Together presented by Aaron Kahlow, CEO, Online Marketing Connect.
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February 2009 Luncheon
The DMCNY featured DMA executives in a panel "From "Survive" to "Thrive" — Insights from the DMA Leaders"
Also, read Melissa Campanelli's review of the luncheon on the eMarketingandCommerce.com site.
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January 2009 Luncheon
The DMCNY featured Bruce Biegel and his "Outlook for 2009: What to Expect in Direct and Digital Marketing."
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Silver Apples Gala Luncheon
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2008
October 2008 Luncheon
The Direct Marketing Club of New York had the recent privilege of hosting best-selling author and world-renowned business authority Andrea Nierenberg: "Savvy Networking Skills for DMA and Beyond." |
September 2008 Luncheon
The Direct Marketing Club of New York kicked off the fall with a luncheon with "Practical Ideas for Internet Direct Marketing to Generate Leads and Sales", featuring expert speaker Jim Fosina, President and CEO of the Fosina Marketing Group.
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June 2008 Luncheon
"Tippecanoe and marketing, too: How politics can turbo charge your brand and bottom line" featuring Steve Cone, a leading authority on consumer marketing and chief marketing officer at Epsilon.
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May 2008 Luncheon
"The New Pioneers: Best Practices in Database Marketing" and download the PowerPoint presentation.
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April 2008 Luncheon
Trends in Youth Marketing - The Net Generation". Melissa Campanelli of the eM+C Magazine, sums up our April luncheon: When targeting youth online, focus on technology and be family oriented.
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March 2008 Luncheon
March luncheon featuring the DMA Executive Leadership: Alan Kuritsky, Jerry Cerasale, Patricia Kachura & Terri L. Bartlett
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2007
September 2007 Luncheon
Multi-Channel Marketing is a requirement to compete in most industries today. For many businesses it is the only way to successfully serve your very best customers. Blumberg told SM, "I am incredibly honored to be acknowledged by the DMCNY in the same breath as some of the people who pioneered and shaped the direct marketing industry these past few decades..." (coverage by Subscription Marketing)
Before launching into a multichannel marketing initiative at your company, consider the following tips presented by Vernon Tirey, senior vice president for solutions at Waltham, Mass.-based Click Tactics. (coverage by Target Tipline) |
Fall 2007 Breakfast Series
Want to improve your e-mail campaign results? Then stop putting off working on "subject" and "from" lines until the last minute...It's unfortunate that a lot of marketers save this until the very end...It's really kind of foolish because that's what people see first.
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July 2007 Luncheon
I had something of a revelation as to how the U.S. Postal Service does its job. I took part in a behind-the-scenes tour of the Morgan Processing & Distribution Center in midtown Manhattan, sponsored by the Direct Marketing Club of New York. |
May 2007 Luncheon
Maturing consumers, emerging minorities and a changing household composition, as well as values, needs and lifestyles are the important ways American consumers are changing today.
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April 2007 Luncheon
Rate increases, declining prospecting, talent absorption, the failure of net neutrality, online intensity and new systems. These were just a few of the monster trends that are about to shake the world of direct marketers, according to direct mail guru Don Libey. |
January 2007 Luncheon
2007 will be a banner year for direct and interactive marketers, and the industry itself. That was a key message from Bruce Biegel, senior managing director at the direct marketing consulting firm Winterberry Group in New York. (coverage by DM News)
Competition for prime positions online may create an online version of the popular advertising upfront market this year, according to Bruce Biegel, senior managing director at Winterberry Group, a direct marketing consultancy. (coverage by BtoB magazine)
Tools for targeting customers continue to improve and enable more sophisticated marketing, but an age-old problem—that of data quality—continues to vex marketers. (coverage by BtoB magazine)
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2006
November 2006 Silver Apples Luncheon
Six direct marketing veterans and one leading direct mail company were presented with the 2006 Silver Apple Awards from The Direct Marketing Club of New York at a gala luncheon event at the NY Hilton and Towers. Recipients included Margaret Raven Ginns, Gordon Grossman, Liz Kislik, Larry May, Don Mokrynski, and Lee Marc Stein. The Corporate Silver Apple Award was given to Leon Henry Inc. These awards are given to recipients for 25 years of distinguished service to the New York direct marketing community. |
October 2006 Luncheon
U.S. Hispanics pay their bills better than most, though they may pay a little later. That was a message from Peter Tardif, director of the U.S. Hispanic market for Direct Holdings Americas. He spoke on "The Dynamic Hispanic Market" panel at the DMCNY luncheon at the Yale Club.
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September 2006 Luncheon
The DM News crew wasn't sitting around the campfire, they were sitting around a lunch table at the Yale Club, listening to the presentation of the Mal Dunn Leadership Award, which was presented by Steve Dunn, President of Mal Dunn Associates, to Rosalind Resnick, founder of NetCreations. |
April 2006 Luncheon
"The Latest in Lists" was a panel discussion by industry experts led by Chris Montana (MOKRYNSKIdirect). Participants: Elissa DeBrito (Paradysz Matera), Michael Fishman (Specialists Marketing Services), Brian Manning (Statlistics), and Rosemarie Montroy (Direct Media).
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February 2006 Luncheon
John Greco, President & CEO, Direct Marketing Association, addressing critical issues, concerns & initiatives for direct marketers. |
January 2006 Luncheon
"Five Predictions for the Future of Direct Marketing," Eric Schmitt, Senior Analysist, Forrester Research.
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