Current Leadership

The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct marketing. If you're not a member yet, be sure to visit our Membership section for a full list of benefits.

Learn more: Current Leadership | Past Presidents | Leadership Award Honorees


Paulette Oliva
Merit Direct

A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct To Business), Godiva (Direct To Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette is a Managing Owner at MeritDirect, and a board member of the Direct Marketing Club of New York (DMCNY).

1st Vice President
Tim Kennon
McVicker & Higginbotham

Tim is the president and owner of McVicker & Higgenbotham, Inc., Long Island City, New York

McVicker & Higginbotham is a direct marketing company specializing in fundraising print and mail for the arts and cultural, education and healthcare markets.

Tim was awarded a Silver Apple in 2014 for his contributions to the industry. And, McVicker received the 2011 Corporate Silver Apple Award for excellence from the Directing Marketing Club of New York.

Tim is the current President of Association of Marketing Services Providers, New York Chapter.  He is the 2011 recipient of the AMSP John MacDonald Kane award for excellence in the mailing industry. He is the current Vice President of the Direct Marketing Fundraisers Association. 

Tim has been a board member of the Fathers' Club at Fordham Prep from 2009-2014, retired in May 2014.


2nd Vice President
John Fletcher
Johnny Agency, Inc. 

Beginning his career at Grey Worldwide in New York, John Fletcher has nearly 25 years of experience as an art director/designer/creative director. John brings to the table a rock-solid foundation in the traditional creative disciplines of TV, radio, print and outdoor – and has been developing websites and other digital creative in various and emerging forms since 2000. In 2003 He founded Johnny Agency to provide clients with a complete range of marketing services – which has grown to include branding, product development, packaging, mobile and more. John’s clients benefit from his diverse experience and expertise in numerous verticals and marketing channels as well as his long-established network of creative and production resources.


Arthur Blumenfield
BMI Fulfillment Services

Director, BMI Fulfillment Services is a pioneer in the use of computers for business applications. He began using computers in 1954 at the Standard Oil Company of N.J. (now Exxon). His DM career started in 1963 when he developed new techniques for identifying duplicates on mailing lists. He was one of the directors of Direct Marketing Days in New York. He has been a member of the Direct Marketing Club of New York since 1980 and Arthur was honored with a Silver Apple award in 1994. He is currently the owner of BMI Fulfillment Services, Danbury, CT.



Ray Schneeberger 
Fosina Marketing Group 

Ray is Vice President of Sales at Fosina Marketing Group, a digital agency with deep roots in traditional direct response marketing. Fosina creates advantage for clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. The Fosina Formula is taking the Right Offer, Engaging Creative, Focused Media and Protective Technology and using these elements to create success for clients by finding and keeping their best customers.

Prior to joining Fosina Marketing Group, Ray held Sales and Management Leadership positions at Equifax Marketing Services, True North List Marketing and List Services Corporation.



Past President
Pam Haas
Experian Marketing Services

Pam Haas has over 20 years of sales and sales leadership in the direct and digital marketing industry. Pam is an excellent motivator, trainer and leader with demonstrated results in team building, communication, executive selling and results achievement in a direct marketing environment. She has experience in providing cross channel customer engagement solutions to her clients including multi-channel strategy, database and analytic solutions as well as technical execution services. She is currently Account Director at Experian Marketing Services. Prior to that she was Vice President at Harte Hanks and Director of Sales - Eastern Region at Lyris. Before joining Lyris Pam held sales leadership roles at various marketing services organizations.  


Barry Blumenfield
BMI Fulfillment Services
203 546-5581

Barry "grew up" in the DM industry, handling  customer service, data entry and order fulfillment at BMI while in high school.  After spending five years in list and insert management and brokerage he returned to BMI in 1993 and became CEO in 1995.

Barry has spoken at numerous DMA conferences and as a guest lecturer for the Direct Marketing MBA Program at NYU. He offers consulting services to help clients determine and evaluate marketing strategies and creating customized analytics solutions. He has extensive experience launching new direct response projects, including catalogs, mail-order and DRTV, and specializes in continuity marketing. He also plays guitar, mandolin and sings in the band Bone Dry.

Danielle Brooks

Danielle Brooks
212 337-0732

Danielle Brooks is Business Development Manager at McVicker & Higginbotham which has provided design, personalization and lettershop to blue chip non-profit mailers for over 50 years.  Danielle’s previous experience includes sales positions with Data Management, the Polk Company, and Trans Union’s Performance Data Division.  During the past 2 years, she has enjoyed overseeing Marketing Communication for DMCNY. She has served on the board of Women in Direct Marketing, International (WDMI) as Treasurer and President.  She is a member of the MFSA; the Philadelphia DMA; the Swiss Society of NY; and the Direct Marketing Fundraiser's Association.

Samantha Braverman
Winterry Group

Samantha Braverman is a manager at Winterberry Group. Since joining the Firm in 2012 she has contributed to more than a dozen strategic consulting, research and publishing engagements serving the broader data-driven marketing and technology industries. Prior to joining the Firm, Ms. Braverman served as a senior project researcher at Harris Interactive, primarily overseeing the development and publication of The Harris Poll. Previously, Ms. Braverman held positions at Condé Nast, supporting advertising sales and marketing. Ms. Braverman holds a B.A. from Colgate University.



Rob Healy

Rob is a Managing Partner of FCI and has been assisting direct marketers with measurable, actionable solutions for more than a decade. He is particularly focused on adapting information technology to inform daily decisions. Combining technical expertise with a keen sense of direct marketing metrics, he can speak comfortably to all levels of a marketing department as well as to information technology teams. Rob is also committed to, and active in, the direct marketing industry. 

He has served as Treasurer of the Fulfillment Management Association (FMA), and is currently on the Board of Directors. He is a graduate of Villanova University with a Bachelor of Science in Business Administration. He resides in Briarcliff Manor, New York with his wife Kristin and sons Aidan & Owen and daughter Abby. 


Sharron Mahoney

Sharron has over 30 years’ experience in the Publishing and Direct Marketing industries.   Her depth of knowledge and expertise includes partnership development, list management, sales, and insert media. She was Consumer Marketing Director at Conde Nast for 25 years where she was directly responsible for maximizing their multi-million dollar list rental profit center as well as partnership development, establishing their modeling program, and new business acquisition thru direct mail and email promotions.  She joined SMS Marketing Services in 2010 as VP Sales where she focusedon sales and marketing for key clients as well as new client acquisitions. 

Karen McCarrol
Trimark Consulting

Karen is a bilingual business intelligence and business development consultant who helps companies research and vet new and profitable relationships and partnerships.  She identifies leading edge techniques and platforms that will result in increased sales and makes key introductions  that ultimately provide profitable new directions.  She teams up with industry's leading experts in email, mobile, digital to print communications, campaign management, privacy and digital analytics to help companies improve their strategic planning, marketing and advertising communications.  

She’s a senior executive with over 20 years in direct marketing, advertising and promotion. Her expertise includes media planning & buying, art direction, print production, event planning, campaign analysis. 



Keith Messer
Data Services, Inc.


Keith Messer is Vice President of Marketing & New Business Development with Data Services, Inc., a leading provider of US & international data quality and related multichannel marketing services, where he assists a global client base of organizations across industrial verticals with their US, Canadian and international direct and email marketing programs. Keith has been with Data Services since 2006, prior to which he worked in Corporate Marketing for Siemens Corporation and then as Senior Regional Sales Manager for The Essex Companies. He holds a BS in Integrated Marketing Communications and Information Systems & Operations Management from Fairfield University.


Eva Perretti
Wiland Direct


Highly motivated, bilingual, 20+ year direct marketing executive with a positive attitude and a keen ability to find opportunities in highly saturated markets.  A seasoned professional that is results oriented with expertise in strategic sales development, targeting, acquiring and cultivating customers.  She has the ability to take full advantage of a range of analytical solutions and business intelligence to achieve revenue goals.  . 
Prior to joining Wiland, Eva worked as VP New Business Development at Macromark, MeritDirect and Paradysz.  She is a dedicated mother of two, who psends most of her free time tending to the needs of her family.  She also enjoys traveling, gardening and running.  


Vincent Pietrafesa
Business Watch Network

Vincent Pietrafesa’s experience in the direct marketing industry spans 13 years, beginning with his role at Direct Media back in 2001 as a List Management Assistant. He then embarked on a six-year career with Walter Karl turned Infogroup, where he took on various roles in List Management, Publisher Development, and Sales. In 2011, he entered the start-up world, joining Marketfish as Director of Partner Development, where he wore many hats while building a solid sales portfolio and developing data partnerships.  

Vincent continues to excel in the Direct Media industry in his current role at Business Watch Network as their Director of Business Development. He works closely with advertisers to develop their BTB lead generation strategies and develop partnerships across the business. Vincent works and resides in NYC. 



Rick Witsell


Rick Witsell, is Vice President, Marketing and co-founder of Alliant. He has over 25 years of strategic and tactical communications experience. He ran his own consulting firm for 12 years which provided advertising, brand development and investor relations services to clients in financial services, publishing and high technology sectors. Prior to the Alliant start-up effort, Rick oversaw the development and launch of a real-time risk-management service for major direct response marketers. In addition he has held management and creative positions in advertising and publishing organizations. Rick also provides volunteer services to the DMEF.


Peter Zajonc
Pinpoint Targeting

Peter Zajonc (pronounced “ZYE-unts” is a detail-oriented person and strategic thinker, with years of experience in driving business value from client analytic and data solutions. His expertise stems from his analytic consulting and agency background with Epsilon, Equifax, and Time Inc., and clients Hilton, Tauck World Discovery, Time Magazine, Travelers Insurance, and others.

Peter led teams at Epsilon from 2000-2016, and responsible for analytic product development, including Target Income, ValueScore, and Niches, as well as client analytic solutions.  While at Equifax he led the team that placed among the top finishers in the 2008 DMA Analytic Challenge.  Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business.

He lives with his wife and son in Nyack, NY.

Executive Director


Stuart Boysen
Stu Boysen Associates, Inc.


Stuart Boysen began his direct marketing career joining Hoke Communications, Inc. in 1978 to computerize all aspects of the company. The system was expanded to handle administration for DMCNY, Direct Marketing Days in New York, the Direct Marketing Fundraisers Association, Fund Raising Day in New York and Women in Direct Marketing International. DMCNY honored him with its Silver Apple Award in 1997 and he was inducted into the DMA of Long Island’s Hall of Fame in 2009. Stu is a past president of the Fulfillment Management Association and served as Exhibits Chair for Fund Raising Day in New York for over 25 years.


Joe Furgiuele, VP MeritDirect - FCI Analytics & Reporting       914-793-0045 x300

Mr. Furgiuele has been heavily involved with Industry Associations, especially in the area of education. He served on the Board of the Direct Marketing Club of New York; has been a member of the DMA Circulation Council Operating Committee and co-chair of the Inaugural Circulation Day in 1983, and again from 2010-2012. He also served on the DMA List Council Operating Committee and advisory committee for List Days 1992, 1997, 1998 & 2007. He is also a frequent speaker at DMA, HVDMA, and MCMA (formerly FMA) activities and conferences..

He’s taught Graduate and Under-Graduate courses in Database Marketing; DM Financial Planning & Analysis; and Advanced Analysis, Modeling & Statistics at FIT/SUNY, Mercy College, and NYU.

Joe can be reached at: or 914.793.0045 x300

Cheryl Biswurm
Turner Direct LLC


Reggie Brady
Reggie Brady Marketing Solutions

Chet Dalzell
Digital Advertising Alliance 

Joanne Dunn

David Lord
David Lord CPA

Stephanie Miller
New Food Economy

Pegg Nadler
Pegg Nadler Associates
212 861-0846 

The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers for over 60 years. We are a regional, professional non-profit association for all those interested in direct marketing. If you're not a member yet, be sure to visit our Membership section for a full list of benefits.

Learn more: Current Leadership | Past Presidents | Leadership Award Honorees