We all know that technology has changed everything, but its impact on direct marketing channels has been profound — and those changes are not limited to new, so-called “hot channels” like mobile and social. 

Whether you specialize in direct mail strategy, or you’re plotting a new campaign, this DMCNY panel discussion will help you understand how technology is changing the ways in which consumers expect to be contacted. A panel of industry experts from the trade press will engage in a lively debate covering ideas like: