How Technology is Changing Everything in Direct Marketing (And Yes, We Mean Everything)
Wednesday, June 12, 2013 - 6:30pm
We all know that technology has changed everything, but its impact on direct marketing channels has been profound — and those changes are not limited to new, so-called “hot channels” like mobile and social.
Whether you specialize in direct mail strategy, or you’re plotting a new campaign, this DMCNY panel discussion will help you understand how technology is changing the ways in which consumers expect to be contacted. A panel of industry experts from the trade press will engage in a lively debate covering ideas like: