Blog Activity

  • Congratulations to Jerry Cerasale, J.D.

     

    2013 Mal Dunn Leadership Award

    Congratulations to Jerry Cerasale, J.D.

    Join us as at the September 10 Luncheon as we recognize Jerry Cerasale, the 2013 recipient of the DMNCY’s prestigious Mal Dunn Leadership Award.  Jerry has been a leading advocate of direct marketing interests in Washington, D.C. for over 25 years. Read more about Jerry’s outstanding career here and be sure to join us as we honor his work. 

     

  • 2013 Breakfast Series Press Coverage

    Additional Links: 2013 Event Page

    Direct Marketing News: Facebook, A Dating Game for Marketers

    ...marketers weren't always so suave when it came to courting consumers via Facebook. On day three of the 2013 DMCNY breakfast series, Facebook's Industry Lead of Global Marketing Solutions Kirstin Frazell compared marketers' early engagement days—back when the marketing-Facebook status was “it's complicated”—to bowling. She said marketers used to throw their marketing messages out to their audience members, or “pins” (not to be confused with Pinterest), and see how many and which ones they could hit. However, Frazell admitted that this tactic did not bring in a lot of interactions. Today's engagement is a lot more like a game of pinball, Frazell said. Marketers will shoot out a post and consumers will react with feedback and likes.

     

  • Account Associate (AE/Sr. AE) Financial Services

    G2 USA
    Wednesday, May 1, 2013

    G2 USA is a top-five brand activation agency that helps marketers Sell More. A part of the G2 Worldwide global network of companies, G2 USAs multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, experiential marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision Journey, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Fidelity, Heineken, Kraft, Liberty Mutual Insurance, Procter & Gamble, and Waste Management. G2 USA is part of the WPP Group (NASDAQ: WPPGY). For more information, visit www.g2.com.

    G2 USA is searching for an exceptional Account Associate (AE/Sr. AE) to join a leading Consumer Financial Services client within our Relationship Marketing Practice in New York of G2 USA.

    This person will be responsible for managing, coordinating and leading agency resources in order to meet the integrated marketing communication needs.  The work involves development of marketing communications materials including sales tools, collateral, newsletters, microsites and emails. This position is instrumental in assisting senior account management with defining key strategic issues. 

    Specific responsibilities include but are not limited to the following:

    • Function as primary liaison to clients on behalf of the agency with regard to tactical, service-related, and agency policy issues
    • Track financial forecasting, tracking and reporting and flag any potential projected income variance to senior management
    • Keep senior account management team fully informed of account activity, challenges and opportunities that arise
    • Work with senior account managers to define key strategic issues and their impact on client/agency objectives
    • Interact with relevant agency departments to clearly outline current and projected workload on a periodic basis for resource planning purposes
    • Demonstrate a thorough understanding of client’s business and internal processes and act as an important source of key intelligence on business directions and agency role 

    The ideal candidate:

    • BA degree  and related internship experience within marketing communications sector
    • 2-4 years relevant experience within an agency account management role
    • Direct Marketing and integrated (some digital, collateral, potentially video/TV) experience highly desired
    • Ability to manage multiple clients
    • Experience presenting in front of teams and/or clients
    • Excellent Interpersonal skills
    • Team player and team leader – supervisory experience a plus
    • Maturity and judgment to represent the agency and client in a polished, intelligent manner
    • High level of proficiency in Microsoft Word, Excel and PowerPoint

    To apply online, please click the following link:

    https://www.hirebridge.com/v3/application/applink.aspx?cid=6084&jid=187851

    G2 USA is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. 

    With the high volume of replies we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience. 

    Details: 

  • Direct Marketing Account Manager (Account Supervisor)

    G2 USA
    Wednesday, May 1, 2013

    Direct Marketing Account Manager (Account Supervisor) 

    G2 USA is a top-five brand activation agency that helps marketers Sell More. A part of the G2 Worldwide global network of companies, G2 USAs multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, experiential marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision Journey, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Fidelity, Heineken, Kraft, Liberty Mutual Insurance, Procter & Gamble, and Waste Management. G2 USA is part of the WPP Group (NASDAQ: WPPGY). For more information, visit www.g2.com.

    G2 USA is looking for a Direct Marketing Account Manager (Account Supervisor) to join a fortune 100, auto and home insurance client team.

    The Direct Marketing Account Manager will manage all aspects of direct mail acquisition, cross-sell and win-back campaigns. Develop strategic creative briefs, develop testing matrices, analyze results and competitive marketplace, and work closely with strategy, creative, production and data processing departments. In addition, work on email acquisition campaigns and development of collateral materials. Attention to detail, ability to multi-task, supervises (2) direct reports and work directly with direct marketing clients. This person will be responsible for managing, coordinating and leading agency resources in order to meet the integrated marketing communication needs.  

    Specific responsibilities include but are not limited to the following:

    • Function as primary liaison to clients on behalf of the agency with regard to tactical, service-related, and agency policy issues
    • Help client evaluate the effectiveness of developed marketing programs and determine next steps
    • Track financial forecasting, tracking and reporting and flag any potential projected income variance to senior management
    • Keep senior account management team fully informed of account activity, challenges and opportunities that arise
    • Work with senior account managers to define key strategic issues and their impact on client/agency objectives
    • Interact with relevant agency departments to clearly outline current and projected workload on a periodic basis for resource planning purposes
    • Demonstrate a thorough understanding of client’s business and internal processes and act as an important source of key intelligence on business directions and agency role

    The ideal candidate:

    • BA degree or equivalent work experience required
    • Direct marketing experience required (Direct mail, online tools, email marketing)
    • 4+ years of experience working on a direct marketing account within in an advertising agency
    • Ability to manage complex timelines, anticipates upcoming issues, and proactively works with senior management to resolve them
    • Careful attention to detail with the ability to handle multiple projects simultaneously
    • Team Player
    • Strong written, verbal, and interpersonal communication skills
    • Computer proficient in Word, Excel and PowerPoint 
    • To apply directly, please click on the following link: 

    https://www.hirebridge.com/v3/application/applink.aspx?cid=6084&jid=188484

    G2 USA is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. 

    With the high volume of replies we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience. 

     

    Details: 

Pages