Blog Activity

  • Direct Marketing Club of New York Announces 2013 Silver Apple Award Honorees

    Direct and Interactive Marketing Leaders Share Honors at Annual Gala on Thursday Evening, November 7, 2013, at New York’s Edison Ballroom, Times Square

    Direct and Interactive Marketing Leaders Share Honors at Annual Gala on Thursday Evening, November 7, 2013, at New York’s Edison Ballroom, Times Square

    NEW YORK, August 27, 2013 – The Direct Marketing Club of New York ( announced today the recipients of its 2013 Silver Apple Awards, now in its 29th year. The Silver Apples recognize individuals and organizations for their outstanding contributions to direct and interactive marketing, during a career spanning at least 25 years. In addition, for the fifth time in its history, the organization also announced it will bestow a Golden Apple to honor an individual for 50 years of service. A gala to mark the awards will be held Thursday evening, November 7, at New York’s Edison Ballroom.

    The Silver Apple 2013 honorees include:

    • Liberta Abbondante,
      Senior Vice President, Consumer Marketing, Hearst Magazines, a unit of Hearst Corporation (New York, NY)
    • Pete Carney,
      Founder & President, Carney Direct Marketing (Irvine, CA)
    • Richard Hochhauser,
      Instructor, Baruch College-City University of New York; Professor, New York University; Former President & Chief Executive Officer, Harte-Hanks (New York, NY)
    • Deborah Holland,
      Executive Vice President, Publishers Clearing House, Inc. (Port Washington, NY)
    • Gary Laben,
      Chief Executive Officer, KBM Group; President, Wunderman Data & Insight (Dallas, TX)
    • Richard Vergara,
      Vice President, MeritDirect (Rye Brook, NY)
    • The corporate Silver Apple Award honoree for 2013 is Target Marketing Group (Philadelphia, PA), for its 37-year history of coverage of the direct marketing field across all channels and sectors.

    The Golden Apple honoree, recognized for 50 years or more of contribution, is Arthur Blumenfield, founder & director, BMI Fulfillment Services (Danbury, CT), who is credited with the development of the first corporate data processing center of Standard Oil of New Jersey (now ExxonMobil), the creation of standards for transferring computerized lists electronically, and who helped to establish the Direct Marketing Association’s Mail Preference Service, among other achievements.

    "When I think of achievement in the direct marketing field – coupled with leadership, innovation and giving back in our business – I think of the Silver Apples and this year’s Silver Apples honorees," said DMCNY Club President Cyndi Lee, senior vice president, list management sales and strategic development, SMS Marketing Services. "These individuals, and our organization recipient, embody those who have navigated our field with professionalism, ethics, sharing and, most certainly, marketing success. Each recipient has offered so much to the health and practice of direct marketing in every channel, and in every industry – that is why we honor them in this way."

    The 2013 Silver Apple recipients were chosen by the Club’s past presidents. The recipients must have at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry. The Golden Apple was chosen in a similar manner.

    This year’s event marks the 29th anniversary of the award, and a special gala will be held in Manhattan’s Edison Ballroom, at 228 West 47th Street near Times Square in New York on Thursday, November 7, 2013, from 6:00 to 10:00 p.m. ET.

    Each year, the Silver Apple Award event also serves as a key fundraising event to support New York-area programs and scholarships for college-level educational curricula and content in direct and interactive marketing. Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Stuart Boysen, executive director, DMCNY, at, (516)746-6700; or Rita Gannt at or (212) 471-2880.

    A full listing of winners’ biographies is available here: 

  • Congratulations to Jerry Cerasale, J.D.


    2013 Mal Dunn Leadership Award

    Congratulations to Jerry Cerasale, J.D.

    Join us as at the September 10 Luncheon as we recognize Jerry Cerasale, the 2013 recipient of the DMNCY’s prestigious Mal Dunn Leadership Award.  Jerry has been a leading advocate of direct marketing interests in Washington, D.C. for over 25 years. Read more about Jerry’s outstanding career here and be sure to join us as we honor his work. 


  • 2013 Breakfast Series Press Coverage

    Additional Links: 2013 Event Page

    Direct Marketing News: Facebook, A Dating Game for Marketers

    ...marketers weren't always so suave when it came to courting consumers via Facebook. On day three of the 2013 DMCNY breakfast series, Facebook's Industry Lead of Global Marketing Solutions Kirstin Frazell compared marketers' early engagement days—back when the marketing-Facebook status was “it's complicated”—to bowling. She said marketers used to throw their marketing messages out to their audience members, or “pins” (not to be confused with Pinterest), and see how many and which ones they could hit. However, Frazell admitted that this tactic did not bring in a lot of interactions. Today's engagement is a lot more like a game of pinball, Frazell said. Marketers will shoot out a post and consumers will react with feedback and likes.


  • Account Associate (AE/Sr. AE) Financial Services

    G2 USA
    Wednesday, May 1, 2013

    G2 USA is a top-five brand activation agency that helps marketers Sell More. A part of the G2 Worldwide global network of companies, G2 USAs multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, experiential marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision Journey, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Fidelity, Heineken, Kraft, Liberty Mutual Insurance, Procter & Gamble, and Waste Management. G2 USA is part of the WPP Group (NASDAQ: WPPGY). For more information, visit

    G2 USA is searching for an exceptional Account Associate (AE/Sr. AE) to join a leading Consumer Financial Services client within our Relationship Marketing Practice in New York of G2 USA.

    This person will be responsible for managing, coordinating and leading agency resources in order to meet the integrated marketing communication needs.  The work involves development of marketing communications materials including sales tools, collateral, newsletters, microsites and emails. This position is instrumental in assisting senior account management with defining key strategic issues. 

    Specific responsibilities include but are not limited to the following:

    • Function as primary liaison to clients on behalf of the agency with regard to tactical, service-related, and agency policy issues
    • Track financial forecasting, tracking and reporting and flag any potential projected income variance to senior management
    • Keep senior account management team fully informed of account activity, challenges and opportunities that arise
    • Work with senior account managers to define key strategic issues and their impact on client/agency objectives
    • Interact with relevant agency departments to clearly outline current and projected workload on a periodic basis for resource planning purposes
    • Demonstrate a thorough understanding of client’s business and internal processes and act as an important source of key intelligence on business directions and agency role 

    The ideal candidate:

    • BA degree  and related internship experience within marketing communications sector
    • 2-4 years relevant experience within an agency account management role
    • Direct Marketing and integrated (some digital, collateral, potentially video/TV) experience highly desired
    • Ability to manage multiple clients
    • Experience presenting in front of teams and/or clients
    • Excellent Interpersonal skills
    • Team player and team leader – supervisory experience a plus
    • Maturity and judgment to represent the agency and client in a polished, intelligent manner
    • High level of proficiency in Microsoft Word, Excel and PowerPoint

    To apply online, please click the following link:

    G2 USA is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits and great training programs. 

    With the high volume of replies we receive, it is not possible for us to personally respond to all prospective candidates. Please be assured that your resume will be reviewed and you will be contacted if there is an interest in your background and experience.