Public Relations Consultant
Twitter: @chetdalzell | @dmcny
Direct Marketing Club of New York Announces New President for 2016-17:
Paulette Oliva, EVP | Manager, of MeritDirect LLC
Pledges Club Commitment to Help Marketing Practitioners to ‘Create’ Their Own Futures
NEW YORK, February 9, 2016 – The Direct Marketing Club of New York (www.dmcny.org) announced today that is has elected Paulette Oliva, executive vice president | manager, MeritDirect LLC, as its 2016-2017 president. Oliva was selected by a board vote at its January 14, 2016, meeting and is scheduled to serve a regular two-year term.
Furthermore, the Club announces its slate of Board officers for the current term:
· First Vice President -Tim Kennon, McVicker & Higginbotham
· Second Vice President - John Fletcher, Johnny Agency
· Secretary - Ray Schneeberger, Fosina Marketing
· Treasurer - Arthur Blumenfield, BMI Fulfillment Services
· Immediate Past President - Pamela Haas, Experian Marketing Services
· Executive Director - Stu Boysen
“The best way to predict our future is to create it,” Oliva said. “The Direct Marketing Club of New York can help create its members’ future. We bring together the best minds in direct marketing, in the heart of New York City, the epicenter of all things ‘marketing.’”
“Though the disciplines of marketing may be different, the foundation is ‘direct’ – and we want to create a sense of community throughout the membership to foster networking, knowledge and opportunity for all who belong regardless of their channel specialty,” she said. “We strive to be the bridge organization to many of these marketing disciplines – where members can find sound advice, information, and insight relating to their careers.”
DMCNY now includes several hundred marketing professionals as members – and the 2016 event calendar kicked off with its annual Media Outlook luncheon (presentation downloadable here), where it was reported U.S. direct and digital advertising spending will grow 6.4 percent this year to $163.7 billion – compared to 1.0-percent growth in traditional measured media spending of $127.7 billion. Other events on the 2016 DMCNY calendar include networking functions – among them a Young Leadership Group, an annual Silver Apples Gala now in its 32nd year, Data Innovator of the Year Dinner, and workshops and luncheon presentations on integrated marketing topics, incorporating data, analytics, and attribution spanning all media channels.
A founding and managing member at MeritDirect, Oliva specializes in business-to-business customer acquisition/retention and consults on topics that include database strategies, customer profile analysis, multichannel marketing, and response analysis while providing expertise in “best practice” marketing.
“The role of president in such a prestigious organization as the Direct Marketing Club of New York affords an opportunity to give back to an industry that has provided so much to so many,” Oliva said.
About Direct Marketing Club of New York
The Direct Marketing Club of New York (http://www.dmcny.org) has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing. DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught. DMCNY on Twitter: @dmcny | LinkedIn: https://www.linkedin.com/groups/50672 | Facebook: https://www.facebook.com/dmcny