Subscription marketing is big. Think Birchbox, Amora Coffee, The Hair Club for Men or Sesame Street. As you can see subscription marketing programs touch all interests. A big shout out to Ken Kraetzer who conducted video interviews with some of the panelists from the September luncheon panel.
Pattie Mercier from Vantiv talked about upcoming changes to credit cards with smart chips and more.
Robert Manger from Sandvik addressed the importance of the mobile screen to gain subscriptions.
Jim Fosina shared insights into subscription marketing and how the business has dramatically changed over the past few years.