NYU’s Midtown Campus 11 West 42nd St., Room 421 (Except May 18 - Room 1027) Google map. Breakfast: 8:30 - 9:00 a.m. Session: 9:00 - 10:00 a.m. DMCNY Members: $35/each session and Non-Members: $45/each session. Reserve your space now: registration is limited to 40 people. Be sure to bring photo ID. Register online using our secure webform or call (516) 746-6700 x201 Online registration ends at noon the day prior to the event, since we must provide a list to NYU for security. No-shows will be billed.

The proliferation of Mobile Internet Devices is projected to hit 10 billion units in 2010 - and at least 25% of the U.S. population by year end - making mobile one of the fastest growing channels for direct marketing and advertising. The very mobility of the channel is changing how customers and prospects interact with brands and media, challenging companies across all industries to create deployment strategies that leverage mobile marketing. With opportunities evolving daily, identifying the right strategy for your brand requires a deep and broad understanding of what’s coming.

The Club has put together five focused breakfast meetings, each presented by an expert on a particular aspect of mobile. Expect to come away with the knowledge needed to improve your existing program or get one off the ground.

• April 20 – Apps, Waps and the State of Mobile Marketing
• April 27 – Mobile and Social Collide
• May 4 –   Mobile Apps and mCommerce
• May 11 – Getting Started with Mobile Marketing
• May 18 – Top Marketers Talk Mobile

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, don't miss this information packed series!

Who should attend:
· Direct marketers who need to stay competitive in a changing world.
· Companies and their vendors who need to know where to invest for their business of the future.
· Anyone who wants to keep their career on a relevant course.

Understand the current state of mobile marketing and hear Gary review the areas and applications being used in the Industry. See how major brands and their agencies are using mobile marketing to reach their customers. This series kick-off offers a don't-miss overview of mobile marketing trends, including:

· Mobile Internet Device penetration in the market
· Types mobile marketing (IVR, SMS, MMS, Mobile Applications, Mobile Websites, mCommerce)
· Typical areas and applications for types of mobile marketing
· Expected trends in Mobile Internet Devices and mobile marketing

Gary Schwartz CEO ImpactMobile
Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America. Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) in 2006 and has worked to publish literature such as the Mobile Buyer's Guide help extend the digital buy into mobile. In 2007, Gary helped to establish a joint task force between the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. This initiative is scheduled to launch mid-2010. In 2008, Gary was elected as the Americas Vice-Chair of the Mobile Entertainment Forum (www.m-e-f.org) with a remit to develop a global Mobile Commerce Guidebook to demystify the space for brands and retailers. This initiative is currently underway. Gary received the IAB's award for industry excellence, Macromedia People Choice Award, as well as the Dodge Foundation award for innovation.

This session will cover a key topic key to front line marketers of all kinds – understanding where social media and mobile marketing meet which present opportunities for mobile strategies to meet business goals. This session will cover:

· Where social and mobile interface
· Understand trends with social marketing and mobile marketing
· Learn about companies that have successfully capitalized on these two intertwined and emerging channels

Curtis Thompson Vice-President Global Sales and Development, Mozes, Inc.
Prior to joining Mozes, Curtis was Vice President North American Sales at Responsys, the leading email service and marketing automation provider. From 2006 through 2008, his teams were responsible for record revenue and bookings growth that led to a doubling of company revenue during that period. Curtis brings 10 years of interactive marketing experience including six years with DoubleClick, now Google. While there, he developed expertise in database marketing while selling a range of digital marketing solutions including display advertising, email marketing, campaign management and website analytics.

Gain an understanding about the differences in mobile apps and mCommerce and how companies are leveraging these tools, as well as many others, to drive commerce from the consumer's digital handheld device to point of sale. This session will cover:

· How companies are using mobile apps with or versus mCommerce
· Mobile tools used on multi-channel marketing (comparison shopping in retail locations, Location targeting, mobile barcodes)
· How companies are staffed and coordinating mobile marketing with other channels

Luke Janssen CEO and founder of TigerSpike
Luke grew TigerSpike organically from a 3 person mobile technology company in 2003, to a highly innovative personal media company with 50 people across Sydney, London, and New York. Luke has a degree in Computer Science from Kings College, London and prior to TigerSpike was manager in charge of the Information, Communication, and Entertainment service line for KPMGís Australian Information Risk Management department division.

Mobile is gaining more exposure as one of the leading mobile channels. Marketers struggle with how this digital channel fits into their brand and promotional strategies in order to see returns and reach their target audiences. Join Matthew Harris to learn more about how marketers enter the mobile channel and identify strategies that position themselves for growth. This session will cover:

· Getting started with a mobile program
· Advertising on mobile networks and acquiring customer mobile numbers
· Identifying opportunities for mobile for your brand

Matthew Harris CEO iLoop
Matt was the CEO of Embedix (100-person embedded software company, sold to Motorola), CEO of Metrowerks ($100m mobile and other software tools company, taken private as part of Freescale transaction), and CEO of Volantis Systems (150-person UK-based mobile carrier software company). Matt brings this leadership experience, together with his background as a systems engineer and technology lawyer, to his role at iLoop. As a CEO, Matt has led companies to high growth and also has initiated and executed significant cost restructuring initiatives. Matt has worked closely with customers such as Nokia, Sony, Sharp, AT&T, Vodafone, Turkcell and Paramount.

Listen to a panel of Industry peers from major brands in publishing, retail and consumer products and services discuss how their companies are thinking about and incorporating mobile into their marketing strategies and where they are finding success.

Jennifer Dalipi Senior Marketing Manager, Digital Marketing at COTY Inc.
At COTY Inc. where she implements eCRM, social media and digital programs across their many brands. She has over 16 years of experience in direct response and digital marketing technology. She began her career working in direct mail for Barry Blau and Partners focusing on clients such as Lotus Development Corporation and UPS. Moving into the digital arena Jennifer helped build the company @plan, online media planning and buying tool, now owned by Neilsen. The past several years has found Jennifer at Poindexter (now x+1), ValueClick, CMKG and Rauxa Direct focusing on strategic definition and implementation of CRM programs.

Kristen Schultz Dollard Digital Director, SELF
Kristen Schultz Dollard joined SELF as the Digital Director in January of this year. She joined Conde Nast after six years at Rodale where most recently she was Digital Editorial Director for Rodale International where she launched Womenís Health South Africa and Prevention Australia. Before that she was the Editor of iyogalife.com and special interest publication YogaLife Magazine. Prior to that she was on the launch team of Women's Health Magazine and in her role on the New Product Development team worked on Rodale's special interest publications and bookazines. Prior to that she was a booker/writer/affiliate promotions producer for ABC News' Good Morning America and a producer for Rainbow Media's MagRack, Cablevision's Video On Demand programming. She has also worked in editorial and production roles for Health.com, New York Magazine and HBO.

Lisa A. Hendrikson Vice President of Retention and Customer Experience, 1-800-Flowers.com
The leading online floral provider.  Ms. Hendrikson is responsible for the company's direct marketing programs including email, co-registration, partnerships, catalog, direct mail and print.  She manages the company's loyalty program, Fresh Rewards oup.